Well the cat (or 400lb Gorilla) is out of the bag - Facebook finally announced the roll out of their Web based email client: Project Titan - a.k.a. Facebook Messages. With over 500 million users and counting it’s hardly surprising that this announcement and rollout has occurred - after all, that’s more advertising they can sell!

No one can dispute the prominence that Facebook and other social networking sites have provided online marketers to embrace.

The net-net on the Facebook initiatives is that the concept of a connected messaging strategy and user experience is closer than ever for marketers to adopt.

So where does this leave us and what should we be concerned about pertaining to this new kid on the email block?

David Daniels of The Relevancy Group posted this great article about what you should do NOW to prepare your connected marketing strategies to include Facebook Messages: 5 Connected Marketing Tactics to Prepare for Facebook Messages.

Under the radar…

Another interesting announcement that may have fallen short last week was the AOL communication pertaining to their email enhancements, a.k.a. Project Phoenix. Project Phoenix features a unified inbox experience, a quick bar and complimentary instant messaging. For more information visit: Introducing Project Phoenix by AOL Mail.

Proactive inbox management and social channel integration providing a better user experience is clearly the way ahead for all organizations within the email ecosystem.

Cheers

###

About the Author

David Fowler is the director of email strategy, deliverability and privacy compliance for Lyris. He consults with email marketers to help them get better results from their email programs.

Related Resources:

• Subscribe to Inside Lyris HQ our monthly online-marketing newsletter.
• Download free online-marketing guides, tools and webinars in the Lyris Online-Marketing Resource Center.