Measuring the success of email campaigns involves more than open and click-through rates. By employing a Web analytics tool to analyze the behavior of respondents, marketers gain valuable insight into how effective an email campaign is - or isn't.

Using Web Behavior Data to Drive Follow Up Messaging

{sbdredirect id:291}Are your email campaigns really effective?

Email open and click-through rates only tell one side of the story … but what’s happening once respondents get to your Web site?

Learn how a Web analytics tool can help you increase conversions and create more effective follow-up messages.

Join ClickZ columnist and renowned email expert Stefan Pollard (Lyris Director of Email Marketing Best Practices), Web analytics expert Dan Miller (Lyris Manager of Professional Services) and Marla Chupack of the American Marketing Association for this one-hour webinar.

Download the Presentation (609KB PDF)

###

Related Resources:

• Subscribe to Inside Lyris HQ our monthly online-marketing newsletter.
• Download free online-marketing guides, tools and webinars in the Lyris Online-Marketing Resource Center.