We all know the world is more connected than ever. We have embraced Facebook, we use Twitter, we use our mobile devices all the time, we send more email than ever - 1 trillion in 2010! Making connections is vital to marketing success

- unless of course we become victims of our own making - succumbing to the information overload that the data flowing through these channels creates.  With an unparalleled amount of data at our disposal, it has become nearly impossible for marketing professionals to find and focus on the most essential insights and connections.

This is what keeps Lyris awake at night. Working with our customers to find connections, true connections, so that they can effectively and consistently take their clients' "digital pulse".

Moving forward, we will spend much of our time developing online marketing technology so campaigns are informed by the digital pulse and constantly listening to it. This means that our customers will be able to create and deliver far more meaningful marketing campaigns that deliver more profitable returns. To that end, I’m really excited about our "No More Blindfolded Marketing" campaign for our customers. It speaks to the need to find and take customers' digital pulse, to gain a 360 degree, predictive view of customers so as not to go to market blindly. I hope you'll check it out.

Expect to see more from us on this - a move to more predictive marketing that sparks ever greater effectiveness, brand value, revenues, and growth.

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About the Author

Wolfgang Maasberg is the CEO of Lyris. Connect and converse with Lyris on Twitter, Facebook, LinkedIn, and YouTube.

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