By Wolf Maasberg

The past year has been an incredible evolution for Lyris. It's exciting because we have been actively engaging closely with you, our customer, to develop products that are centered around how you work. Today we announce the new Lyris tabbed user interface. The new Lyris HQ is the direct result of working with, listening to and engaging with you.

2011 has been full of positive developments centered around our customers. In January, we introduced the availability of ListManager 11, Lyris' on-premise email marketing software. Lyris ListManager is one of the most trusted email marketing software products on the market, having served more than 5,000 companies since 1994. With the additions we made to ListManager 11, we were able to integrate new feature enhancements that will continue to improve our customers' user experience.

We announced the additions of three key members to our management team: Phil Sakakihara, CTO, Keith Taylor, CFO, and Nello Franco, SVP of Customer Success. With these visionary leaders, we can extend and accelerate the development of new products and updates, drive growth and support the company's vision for predictive marketing.

In February, we delivered Lyris HQ mobile, further extending the Lyris HQ platform to the iPhone, iPod touch and iPad. With this mobile app, marketers have access to critical Lyris HQ user features from their mobile devices giving them freedom to manage and engage in email campaigns at any time, from any location.

In March, we appointed V. J. Anand, vice president of engineering and Cindy Sherrett, vice president of programs and engineering. By reinforcing our engineering team leadership we are ensuring that we are keeping our commitments to you and innovating faster than market pace.

Our mission is to enable you to connect with your audience, your customers. Responding to the evolving needs of marketing professionals in improving overall user experience, we designed and developed a solution that enables our customers to consistently monitor their clients' digital pulse while improving overall ROI.

"Being able to view reports, groups, segments and messages all at the same time enables me to focus on many aspects of my campaign development. The new user interface is convenient and makes for an efficient workflow and will save me time, while expanding what I can do." — Jaime Gochez, Web Analyst, ViewSonic Corp.

Because of you, we understand how marketers think, how you work and most importantly, what tools you need to assist you in email campaign development, delivery and measurement as you go through your multi-task oriented day. You are our vision.We are committed to deliver value to you.

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• Related post: Developing a Digital Partnership by Nello Franco

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About the Author

Wolfgang Maasberg (@wolf6767) is CEO at Lyris.