Another very exciting day here at ad:tech starting with the excellent keynote interview with George K, Chief Digital Officer of NBC Universal. His interview definitely resonates throughout the entire show focusing on how digital media has transformed the entertainment business as well as many others.

By embracing and leveraging digital media, NBC successfully beat out its competition in terms of page views on their Web site during the heavily promoted fall season last year.  And, new ventures keep coming up to both partner with and market to their online audience.

Throughout the exhibit hall, many companies are stressing the importance of measuring ROI of online marketing. Based on various conversations and lots of prominent displays, there's definitely much excitement around video marketing, analytics, and mobile marketing.

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