Economy slumping? Time to turn up the heat on your email marketing campaigns! Email marketing is by far one of the best bang for your buck communication mediums. In fact, studies conducted by Jupiter, MarketingSherpa, DMA and the like have shown that for every dollar spent on email marketing you can expect to see an estimated $48.29 in return!

I don't know about you, but if I could make $48 in profit for every $1 I spend, I’d jump on that wagon quick!

Just a few days ago the Email Experience Council (EEC) published a blog post highlighting 4 tips for email marketing in the downturn, including how to:

• re-engage the interest of inactive customers
• leverage the power of automated drip campaigns
• test different ways to monetize your data
• measure your email marketing ROI to build a business case to increase your budget

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