I managed to spend most of the weekend playing Madden and College Football 2009 and I noticed that I really want a Snickers, the Pontiac G6 is a very cool looking car, and my thumbs are still sore. I also know that Transformers is coming out on Blue Ray early in September. How do I know all of this?

There is quite a bit of advertising in both games strategically placed in areas that actually make sense, and some of them can even be swapped out with a software update. Yes, in-game advertising is becoming yet another avenue to advertise to consumers.

Of course you may be saying, "my customers don’t play Madden" - but I bet they play casual games. The software update for the iPhone included the app store where I can download games for free (which are ad supported) or I can pay for the games. Yahoo has a game area where you can play free games with ad placements on the side. The truth is, many people are playing games who haven’t touched them in years - you’d be surprised.

So I'm interested, are any of you considering using this creative medium to get your brand in front of consumers who you may never have reached by other means?