A higher Google AdWords quality score means you don’t have to pay as much per click to achieve your target position on the search engine results page (SERP).  Here are four useful tips to help you achieve a higher quality score.

Tips for maximizing your Google AdWords quality score:

1. Include keywords in your ad copy.

2. Include one or more keywords from your ad group within the content of your landing page.

3. Make sure your landing page is relevant to your ad copy. This includes NOT linking to general pages like your home page - if you’re advertising a specific product, link to the corresponding product page.

4. To accomplish all of the above, you must plan out your campaign and build targeted ad groups that include highly related keywords.

The above tips are a summary of Google’s Quality Score help files. Here’s an additional tip from the real world:

If you’re new to Google AdWords or to a specific keyword, start off bidding very aggressively. The reason is, the very first item listed as a factor driving how Google calculates your minimum bid is, “The keyword's historical clickthrough rate (CTR) on Google.” Higher positions generate higher CTRs. So if you start off with a high bid and achieve a top position, you’ll create a history of high CTRs. In time, you’ll be able to lower your bid (maximum cost per click) and still achieve high positions and traffic volume. Of course, while you’re bidding aggressively, be careful about setting a reasonable maximum daily budget for your campaign.

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