This Thursday we’re kicking off the quarter with a Webinar covering an exciting new technique in email deliverability - MailStream optimization. MailStream optimization takes email marketing to the next level by incorporating engagement into the targeting and segmentation that make email marketers successful.

Engagement is a measure of how much a particular subscriber is responding to a marketer’s online presence. Engagement metrics include click-history, Web site analytics, action-tag tracking and goal completions. By further refining segments and messaging with these engagement scores marketers can improve their email deliverability.

Moreover, in a MailStream optimization framework, deliverability to the most valuable subscribers is what increases the most. This means that email delivery to the subscribers who are ready to convert is steady - which means no business interruptions.

Register Now for This Live Online Event 

To learn more about MailStream optimization techniques, register now for this FREE introductory Webinar:

TITLE: Improving Email Deliverability with MailStream Optimization
WHEN: Thursday, October 2, 2008 - 10:00am to 11:00am PDT[https://www1.gotomeeting.com/register/570780217&reason=0]

And, don’t forget to watch for my next regularly scheduled post on LyrisHQ.com. I’ll be continuing the discussion about complaint cost calculation for deliverability issues caused by poor pay-per-click management.

###

Related Resources:

• Subscribe to Inside Lyris HQ our monthly online-marketing newsletter.
• Download free online-marketing guides, tools and webinars in the Lyris Online-Marketing Resource Center.