Whether a company should go green or not seems to be a popular question lately. There are many advantages to going green: first, of course, is helping the environment, and second is reducing expenses. Going green can mean something different to every company. For instance, going green could mean switching light bulbs and recycling, while other companies may be looking to decrease expenses through travel reduction of their workforce.

These days, many companies are using WebEx, LiveMeeting, GoToMeeting, or something similar for Web conferences. These meetings bridge the gaps of distance and allow groups to meet from the comforts of their offices. A new idea along the same line that has been gaining traction is the idea of Serious Games. Serious games are video and computer games that are real world simulations used to help train employees.

Of course we have heard of these before, in fact, the military use them all the time. But as the article points out, for-profit companies are also interested in using these simulations. If you can get team building and cost savings at the same time, why wouldn’t you? The question is, will serious games open up a new marketing avenue or will it simply be a way to train employees and reduce costs?

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About The Author

Valerie Jones-Harvey is a senior technical program manager for Lyris, and she has previously worked in product management, recruiting and sales. Valerie also enjoys playing with her new electronic gadgets and video games in her spare time.

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