In this blog series, we’ve been analyzing the business relationship between pay-per-click advertising and email deliverability. Over the past few months, the Lyris team has developed and featured financial models that enable email senders to track the email deliverability costs associated with leads generated by their PPC campaigns. Using these financial models, online marketers can improve their email conversion rates with smarter PPC spending.

If you're looking for a software solution that allows you to take control of your PPC spending, I recommend Lyris Search Marketing PPC campaign / bid management tool. It allows you to easily manage and optimize all of your Google and other PPC search ads and keywords, saves time, and helps boost your ROI. Lyris also offers consulting services to further help marketers automate their PPC and email marketing integration.

Now that we’ve discussed email deliverability and PPC in depth, I’d like to turn our talks to Web content management and email deliverability. There are two key aspects of WCM that have a considerable affect on email deliverability: 

• landing pages
• web analytics

Did you know that improving your WCM practices for landing pages can also improve your email deliverability? In my next post we'll start to take a closer look at this important relationship between email deliverability and landing pages.

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