Inbox delivery is one of the most talked about issues today. Every email marketer wants to reach the inboxes of Yahoo, MSN, Gmail and all the other top domains. But, if your content is not "inbox friendly" then you'll probably end up in the junk email folder. There is only one way to be sure you don't, and that is to preview your email campaigns before the actual send.

For any email marketer, understanding how to improve your email delivery rate is one of the most important things to know. Fortunately, there are many email delivery tools available to help you be more successful. Knowing in advance how to prepare for your email marketing campaign can help to increase your ROI. For instance, if you discover through testing that your email message is being sent to the bulk folder, then you know you need to make adjustments. And with the right tool, you should know exactly where those adjustments need to be made.

Using a deliverability reporting and monitoring tool such as Lyris' Email Advisor can be equally important for your email marketing campaigns. Using Email Advisor prior to sending out an email campaign is a great asset for any email marketer. Most of my clients are already using it and have not looked back.

Do you have any specific questions about email delivery or deliverability that you'd like to have answered? Please feel free to leave a message in the "Comments" area below.

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