With next week's Search Engine Strategies San Jose 2009 Conference & Expo fast approaching, I'd like to pose a challenge to marketers, analysts, and other oft-pressured Web analytics users alike. During the week of the conference, sift through all the speakers, hype, hoopla, articles, bells, whistles, buzz words, and emerging technologies and concentrate on one thing: finding a product or service that will make your life easier!

Then, make your business case so solid that it’s easy to convince your boss to buy that product, use that technology, or implement that new process.

If it sounds too simplistic, then you haven’t thought about it enough. As you encounter a product or service that initially seems to make your life easier, walk through the entire implementation process and ask the tough questions about how it will make your life easier. Oftentimes, you’ll discover that you’re simply moving your headache to a different part of the SEO, SEM, or Web analytics process.

Of course, only you can define what will make your life easier at work. Whether it’s shaving 50% of the time off your repetitive tasks, making more money for your business, or making your boss look good, there IS one product that will make your life easier, make you more productive at work, and is affordable for you or your company.

If you're going to SES San Jose, I highly recommend attending this "Search & Measurement Track" presentation on the first day of the conference:

How to Turn Your Web Analytics into a Money Making Machine

You tagged your website with analytics. You may even login to check your stats or get them emailed to you. What does it all mean? How do you find anything useful in the endless amounts of data provided? How do you turn those reports into insight and action? Join web analytics godfather, Jim Sterne, Avinash Kaushik, author of Web Analytics: An Hour A Day, and conversion and continuous improvement guru, Bryan Eisenberg for this fast paced session where each panelist will provide you with 3 solid tips to make money from your web analytics and answer questions about everything you wanted to know about web analytics but were afraid to ask.

Even if you won’t be at the conference, a wealth of information will be available before, during and after. Reach out to your network for the tasty details and their opinion of this presentation and of the event in general!

By understanding what gives you the biggest headaches at work and exactly what needs to be done to make your life easier, you can stay focused on your mission making it much more likely to find a valuable match during the week of August 10-14. Let’s hope that everyone can find and move forward with a new solution very soon, because your company and boss will surely enjoy the benefits as well.

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