Lyris Customer Testimonials
Hear why our customers love Lyris solutions. For more in-depth customer success stories, check out our case studies.
Lyris HQ - SaaS Email Marketing Solution
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Expedia CruiseShipCenters |
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Crackle.com
"Lyris HQ allows us to centrally manage our campaigns from creation through to measurement - improving results, while reducing time."
- Mary Ray, Vice President of Marketing
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Eldorado Hotel Casino and Silver Legacy Resort Casino |
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Alliance for the Arts
"Lyris HQ has enabled us to expand beyond just emailing our newsletters, to allow us to segment our diverse audiences and track interaction. The suite allows us to better understand and interact with our audiences, and in turn, build better awareness for research and cultural events throughout New York City."
- Randall Bourscheidt, President
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In-Touch Survey Systems |
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Winsper |
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Bluestone 360
"Lyris HQ Agency Edition is the ideal online marketing solution for us. Previously, we used a home-grown email marketing solution. Lyris HQ (enables) us to offer a more sophisticated service to our clients, with improved campaign targeting and integrated analytics, which will provide us with a deeper understanding of campaign success."
- Mervyn Orchard, Director
Lyris ListManager - On-Premise Email Marketing Software
American Apparel
"When we embarked upon the search for an e-mail marketing solution, we knew that Lyris was a leader in the market and certainly a top consideration. Lyris gave us the advantage of an installed solution. By hosting ListManager in-house, we are able to leverage our mature IT facilities to improve deliverability and reduce overall costs. The rich tracking and powerful content customization features have been able to increase relevancy and online sales accordingly."
- Charles DeLauder, Web Technology Manager
Net Atlantic
"Lyris ListManager 10, Delivery Edition has been by far the most capable email software we've ever utilized at Net Atlantic. The most important thing for our business is to ensure that we get realistic message deliverability and Lyris ListManager 10 never drops the ball."
- Wes Owen, Vice President
Wiley Publishing, Inc.
We at Wiley Publishing are perhaps best known for our CliffsNotes learning guides and For Dummies how-to books, and we maintain several very large email newsletters for both of these series. Our mailing goal was to provide an automated system to our Internet Newsletter team so they could send 1 million messages each night. Some challenges we faced included delivery speed, cost of software, and the product's strength in being automated. In all areas, ListManager really shined.
The Diamond license we purchased has easily been delivering 200,000 messages per hour, completing our nightly sends with three to four hours to spare.
And since ListManager uses a Microsoft SQL Server back end, we've been able to automate all sub/unsub functions, on-hold messages, and content delivery. We're also able to provide custom reports using Microsoft Access that show our Biz Dev departments exactly the information they want to know.
- James Sample, Director of IS Infrastructure (View the Wiley Publishing, Inc. case study)
VEGAS.com
VEGAS.com is the most comprehensive Web site for the most entertaining city in the world. The site features in-depth access and information for air, hotels, entertainment, tours, car rentals, golf, restaurants, spa facilities, events and more. We've captured over 250,000 email addresses through our site, and also collect addresses through "gaming for fun" blackjack tables that are set up at major entertainment venues throughout Southern California.
VEGAS.com users live all over the country, and we send mailings to as many as 50,000 individuals each week offering travel and entertainment specials. Many of our special offerings are location-specific, and ListManager's list segmentation effectively targets our users by geographic region. This valuable feature enables us to devise highly-focused mailings, that have resulted in major surges in site traffic. ListManager's clickthrough tracking allows us to review the results of our email campaigns, and provides important research for determining how to best optimize VEGAS.com's offers. We have found ListManager to be an integral tool for achieving our communications and e-commerce goals.
- Greg Ryan, Systems Engineer
AAA Washington/Inland
Most people don't think of AAA until their car breaks down. But really, we offer a wide variety of travel, insurance and financial services that our members can use all the time — plus some incredible discounts. So we thought an email newsletter would be a great way to promote these benefits in a topical and fun way. And since AAA Washington/Inland has over 812,000 members, we knew we needed a solution that would be economical, flexible and could grow as we grew.
Having no prior experience with email newsletters, we looked at nearly a dozen products, and concluded that Lyris ListManager gave us the best value for our money. ListManager had the email marketing features we needed at a price much lower than that of the hosting services. They all seemed to have relatively high CPMs, and when we did the math, it was pretty obvious that buying ListManager made a lot more economic sense. And ListManager was a great single-purpose solution: we didn't need to replace our pre-existing CRM or phone systems. As a result of our evaluation, we bought a license in August 2001.
Today (March 2002) we're using ListManager to send a regular monthly newsletter to more than 50,000 AAA members. The newsletter includes all kinds of travel advice and promotions: driving tips, insurance information, and special discounts on other products and services we offer. Plus just some useful and fun information — to make sure the newsletter got read!
So far we've been very pleased with the results: during the three to five days after we send our newsletter, we see our Web site traffic nearly double! And even after that peak, we see our base traffic rising over the previous month's. We're also experimenting with click-through tracking to determine which content and promotions get the most attention, and expect to see great results in the future.
- Dennis Chandler, Marketing Manager
Powells.com
Powells.com is the Web site of Powell's City of Books - the largest new and used bookstore in the world. Since 1999, we've used Lyris ListManager to create an online community among our customers, as well as to sell more books! We now send about 900,000 messages per month to our 5 lists.
With over 250,000 members, our flagship list PowellBooks.News is filled with book reviews and author interviews, as well as the latest news about our store and our beloved store cat Fup. Just Deals, our next-most-popular list, highlights sales on recommended new and used books that we happen to have overstocked - a good way for us to reduce inventory and give loyal list members a special deal.
Recently, we upgraded to ListManager 6.0. We're excited about its new interface, as well as its segmentation and database integration features. We are planning a bunch of new lists right now, to help customers find newly-arrived used books in their area of interest - an area of very hot demand for us.
- Sam Whitmore, Database Programmer
Thomson Legal and Regulatory, Asia Pacific
Thomson Legal & Regulatory (TLR), the largest market group within The Thomson Corporation, provides integrated information solutions to legal, tax, accounting, intellectual property, compliance and business professionals around the world.
In 2000, TLR in Australia set out to find an effective business solution to support the delivery of electronic products to customers. After approaching three list manager service providers, we selected Lyris ListManager due to its flexible 'try and buy' approach to new customers.
Following our decision to purchase, the integration of the Lyris system was trouble-free and allowed for easy transfer of our existing data. Over the past two years Lyris has been very supportive, developing regular enhancements to the software and providing effective responses to any queries in a timely manner.
Lyris ListManager has enhanced our capability to deliver our electronic products to our customers.
- Adam Rollo, IT Manager (Centre for Professional Development)
Risk and Insurance Management Society, Inc.
After using many list servers, I was faced with the problem of integrating a third-party product into our new Web site. Since all of the other systems I looked at had "closed" backends, it was almost impossible to integrate a custom front end and retain important features.
Needless to say, I jumped at the chance of using one of the best list managers on the market when Lyris launched a SQL-based version of their legacy product, which I had used for years.
ListManager with SQL Server allows me to integrate their tables into our membership system... The system works like a dream, and we have successfully launched more than a dozen different lists for our members—all controlled by our custom front end, which writes directly to the SQL tables.
- Andrew Steggles, Director of Information Systems
UNC-Chapel Hill School of Medicine
I have been using your Programmer's Guide considerably in the past couple of weeks... We went "live" on August 1, and I have ALWAYS found what I needed in your exhaustive documentation. The examples, field lists and API instructions have made my life a lot easier than I'd imagined. THANK YOU!
- Ben Aycock, Unix Administrator, Office of Information Systems
WNBC, MSNBC
... Another home run by the Lyris Technologies support team. I have recommended your service to NBC and all the NBC owned and operated stations.
- John Garcia, Executive Producer, Interactive
