Email Deliverability Policies

Thank you for selecting Lyris for your online marketing requirements. We are happy to provide you with best-of-breed marketing solutions.

Before you get started we thought it would be a good idea to review a few basic pointers pertaining to permission-based email marketing (for those of you who may be new to the channel or as a quick reminder for seasoned email marketers).

Obey the law:

In the US commercial email is governed by the CAN-SPAM act of 2004. The requirements and obligations for you to follow can be found here: http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm

Obtain permission before you mail:

Securing permission is key compoment for sending commercial email. Typically email subscribers “opt-in” to receive communications from marketers and will complain (hit the spam button) should they think your message is unsolicited.

Proactivley Manage Your Data:

This is a particulary important issue. Email lists that are old and possibly not permissioned will perform badly with ISPs. Too many complaints and bounces will create a negative sending reputation for you and could further lead to deliverability issues.

Using the email channel will be a rewarding and profitable experience for you if you adopt and apply all the known industry best practrices. Please review our “terms and conditions” to familiarize yourself with our expectations.

Be assured that on an ongoing basis Lyris takes proactive steps to ensure the health and wellbeing of our network by obtaining daily deliverability metrics and reporting. We use this info to advise you on ways to improve your email marketing programs and improve your ROI.

We also provide in depth online training and documentation that can assit you in your email marketing efforts.

Summary:

Thanks again for selecting Lyris and we hope you enjoy your Lyris online marketing experience. We look forward to helping you succeed and prosper in the online channel.