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Ogilvy Public Relations
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Creative Software Developer Smith Micro Deploys Lyris HQ to Increase Revenue with Advanced Segmentation and Targeting
Emeryville, Calif. – May 22, 2012 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, today announced that Smith Micro Software, Inc., a developer of award-winning creative and utilities software, has deployed Lyris HQ to better manage and increase revenue from its email marketing programs. By implementing Lyris HQ, Smith Micro has been able to develop new campaigns that deliver against aggressive performance standards and provide products and offers that are valuable to its customers. Additionally, Lyris is helping Smith Micro grow their database by helping define and implement multiple opt-in points across web properties, which has resulted in improved list size and quality.
“Lyris has allowed us to dramatically improve our program control and visibility, making it easier to execute targeted follow-up campaigns and monetize our offers on a large scale,” said Lin Petrucci, VP Operations, Northern California of Smith Micro Software, Inc. “After using Lyris HQ for several months, we are already seeing more dependable results from mailing to mailing with open rates consistently in the 15-25 percent range, and click-through rates stabilizing to an acceptable range for industry standards.”
Smith Micro has also experienced success using Lyris HQ’s re-targeting and advanced segmentation capabilities. By creating new activity-based groups of users, Smith Micro was able to alter the content of a campaign and resend as a “last chance opportunity” before an offer expired. With this strategy, Smith Micro increased its open rates up to a high of 80 percent, generating additional revenue as specific campaigns came to a close.
“Digital marketing is an increasingly complex and data-driven function that continues to evolve,” said Nello Franco, senior vice president for customer success, Lyris. “Our advanced segmentation and analytics tools helps users better understand their customer’s behavior and create more effective and targeted communications that drive revenue.”
Lyris HQ is a robust, cloud-based digital marketing platform that maximizes the effectiveness of high volume, complex campaigns. Lyris HQ’s advanced segmentation capabilities simplify the delivery of relevant digital messages across email, social and mobile interaction channels. Additionally, Lyris HQ offers list management, analytics and landing page optimization features that give businesses full control over their interactive marketing activities.
About Lyris
Lyris, Inc. is a leading global provider of digital marketing solutions that help companies engage with their customers in more meaningful ways. Lyris products and services empower marketers to design, automate and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), improve marketing efficiency by providing automated email delivery, robust segmentation and real-time social, mobile and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. www.lyris.com
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About Smith Micro Software, Inc. - Productivity and Graphics Group:
Based in Santa Cruz, Calif., the Smith Micro Software Productivity and Graphics Group produces award-winning software that inspires consumer creativity and enables efficiency. The group’s creative suite of programs provides artists of all skill levels – from novice to professional – with the tools to illustrate, animate and create 2D and 3D art. Some of the Productivity and Graphics Group’s award-winning creative and utilities products include Poser, Anime Studio, Manga Studio and StuffIt. Smith Micro Software’s common stock trades on the NASDAQ Global Market under the symbol SMSI. For more information about Smith Micro Software, Inc. (NASDAQ: SMSI), visit www.smithmicro.com.
Media Relations Contact:
Analisa Schelle
Ogilvy Public Relations
(415) 677-2721
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Luxury Resort Silverton Casino Implements Lyris HQ for Digital Marketing Automation and Analytics Capabilities
EMERYVILLE, Calif., May 7, 2012 (GLOBE NEWSWIRE) -- Lyris, Inc. (OTCBB:LYRI), the global digital marketing expert, today announced that the Silverton Casino Hotel, an upscale, contemporary luxury lodge-themed resort in Las Vegas, has selected Lyris as its digital marketing partner to design, automate and optimize data-driven interactive campaigns that facilitate superior engagement and increase room bookings, ticket sales, and player activity.
"Within weeks of deploying Lyris HQ, we were able to take advantage of sophisticated messaging automation capabilities that our previous vendor was unable to deliver," said Cheryl Price, VP of Casino Marketing at Silverton Casino Hotel. "Combined with advanced interaction analytics, Lyris is helping us better understand our customers' needs, improve our communications efforts, and drive more revenue for our company."
Lyris HQ is a robust, cloud-based digital marketing platform that maximizes the effectiveness of high volume, complex campaigns. Lyris HQ's advanced behavioral segmentation capabilities simplify the delivery of relevant digital messages across email, social and mobile interaction channels. Additionally, Lyris HQ offers list management, analytics and landing page optimization features that give businesses full control over their interactive marketing activities.
"Businesses like Silverton Casino Hotel are continually looking for new and better ways to attract new visitors and drive sales with current customers. A customer-centric, data-driven digital marketing strategy is an extremely effective way to achieve that goal," said Nello Franco, senior vice president for customer success, Lyris. "We are thrilled to be working with Silverton Casino Hotel to help strengthen their online marketing efforts and deliver more targeted and effective communications that will engage customers and drive revenue."
About Lyris
Lyris, Inc. is a leading global provider of digital marketing solutions that help companies engage with their customers in more meaningful ways. Lyris products and services empower marketers to design, automate and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), improve marketing efficiency by providing automated email delivery, robust segmentation and real-time social, mobile and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. www.lyris.com
About Silverton Casino Hotel
Silverton Casino Hotel offers 300 deluxe rooms and suites and world-class amenities all located within an upscale, contemporary luxury lodge-themed resort. Silverton Casino Hotel is home to a variety of restaurants and dining options, including the Seasons Buffet, the 24-hour Sundance Grill, Shady Grove Lounge, Twin Creeks Steakhouse and Mexican-inspired Mi Casa Grill Cantina. In addition to the 165,000-square-foot Bass Pro Shops Outdoor World, Silverton offers 90,000 square feet of gaming with more than 2,000 slot machines and 30 table games, and the Mermaid Restaurant & Lounge. The property features a 117,000-gallon saltwater aquarium with more than 4,000 sharks, stingrays and tropical fish, which was voted "Best Free Attraction" in the Best of Citysearch 2008 awards. www.silvertoncasino.com.
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Media Relations Contact:
Analisa Schelle
Ogilvy Public Relations
(415) 677-2721
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Stylish Décor Retailer Graham and Green Selects Lyris HQ to Increase Customer Engagement and Drive Revenue Growth
Emeryville, Calif. – May 1, 2012 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, today announced that Graham and Green, a stylish interior design retailer based in the United Kingdom, has selected Lyris as its digital marketing partner. Graham and Green is deploying Lyris HQ to build stronger customer relationships and drive revenue growth through better segmentation and data analytics..
Graham and Green sells an inspiring range of unique furnishings through its exclusive retail locations and online store. As Graham and Green’s customer base has continued to grow, the company discovered limitations in its digital marketing efforts stemming from inadequate access to customer information. In response, the British retailer has chosen Lyris HQ to manage customer profile data and power its strategic digital campaigns.
“Lyris HQ offers powerful analytical capabilities that we were previously lacking to help us boost engagement and grow our client base,” said Amir Boroumand, e-commerce and online marketing manager at Graham and Green. “We were also looking for a partner more than a just a vendor, and Lyris delivers the customer service and expert support we need to achieve a new level of digital marketing success.”
Lyris HQ is a robust, cloud-based digital marketing platform that maximizes the effectiveness of high volume, complex campaigns. Lyris HQ’s advanced behavioral segmentation capabilities simplify the delivery of relevant digital messages across email, social and mobile interaction channels. Additionally, Lyris HQ offers list management, analytics and landing page optimization features that give businesses full control over their interactive marketing activities.
“We are thrilled to be working with Graham and Green as they enhance their digital marketing capabilities and improve customer engagement,” said Nello Franco, senior vice president for customer success, Lyris. “This company clearly understands the importance of creating a compelling customer experience and with Lyris HQ, Graham and Green will deliver relevant content to both their loyal customers and future shoppers for a more personal experience that will drive improved sales and business growth.”
Graham and Green joins leading European retailers such as Harvey Nichols, JOY, Kitbag, and Cocosa, who are taking advantage of Lyris solutions, including Lyris HQ, Lyris ListManager (Lyris LM) and Lyris Professional Services, to drive revenues and transform the way they interact with their customers.
About Lyris
Lyris, Inc. is a leading global provider of digital marketing solutions that help companies engage with their customers in more meaningful ways. Lyris products and services empower marketers to design, automate and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), improve marketing efficiency by providing automated email delivery, robust segmentation and real-time social, mobile and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support.
Follow us on Twitter: @lyris
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Media Relations Contact:
Analisa Schelle
Ogilvy Public Relations
(415) 677-2721
This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
Telstra Digital Selects Lyris HQ to Power Marketing Automation for Australia’s Largest Classifieds Website Messaging Platform
Emeryville, Calif. – April 25, 2012 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, today announced that Telstra Digital, Australia’s primary telecommunications and information services company, has selected Lyris HQ to power its electronic marketing and transaction communications for their iconic brand, Trading Post, which is Australia’s largest classifieds website. Telstra Digital selected Lyris HQ to automate and expedite the reliable delivery of relevant dynamic content based on customer behaviors and preferences.
“Before implementing Lyris HQ, we used manual processes to move data around that were neither cost-effective nor efficient,” said Andrew Beecher, manager of consumer and digital marketing at Telstra Digital. “Implementing Lyris HQ will help us take Trading Post to the next level of customer engagement by fully automating our marketing and transactional communications. Our experience with Lyris has already far exceeded our expectations.”
Lyris HQ is a robust, cloud-based digital marketing platform that maximizes the effectiveness of high volume, complex campaigns. Lyris HQ’s advanced behavioral segmentation capabilities simplify the delivery of relevant digital messages across email, social and mobile interaction channels. Additionally, Lyris HQ offers list management, analytics and landing page optimization features that give businesses full control over their interactive marketing activities.
“Telstra needed a messaging platform that could be deployed quickly to automate their processes and improve their customer experience,” said Adrian Saunders, general manager and senior vice president, APAC for Lyris. “Lyris delivers on that promise by combining easy-to-use digital message delivery with advanced segmentation and powerful analytics that will help Telstra expand and nurture their customer connections. We look forward to a long and productive partnership with one of Australia’s premier brands.”
Telstra is a strong addition to the growing number of organizations in the APAC region who are partnering with Lyris to increase the effectiveness of their digital marketing initiatives, including Australian Broadcasting Corporation, Australian Human Rights Commission, Enta Australasia and Mamamia.
About Lyris
Lyris, Inc. is a leading global provider of digital marketing solutions that help companies engage with their customers in more meaningful ways. Lyris products and services empower marketers to design, automate and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), improve marketing efficiency by providing automated email delivery, robust segmentation and real-time social, mobile and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support.
Follow us on Twitter: @lyris
Connect on Facebook or LinkedIn
