Lyris profiled by Forbes Magazine

• February 12, 1998

Lyris Profiled by Forbes Magazine

Berkeley, CA - 5 April 2000 - Lyris Technologies, the leader in permission email marketing software, announced today that the April 17, 2000 issue of Forbes Magazine will include a detailed profile of Lyris in an article about electronic mailing list campaigns.

The Forbes article ("Get Listed" by Jennifer Godwin, page 428) highlights several key ways in which Lyris Technologies software and outsourcing benefit both list administrators and members. These strengths include automatic handling of bad email addresses; extreme reliability for sending to million-member lists; and intelligent processing of auto-responses that would otherwise disable a list or alienate its subscribers.

"Opt-in email marketing is clearly a hot topic these days, and an increasing number of businesses are realizing how persuasively they can communicate through their customers' in-boxes," said John Buckman, CEO and founder of Lyris Technologies. "As we prepare for a public offering next year, we're thrilled that Forbes has recognized our success and the significant return our software brings the companies that use it." Current Lyris Technologies customers noted in the Forbes article include Novell, Random House and Southwest Airlines.