Lyris announces Ecofabric partnership

• February 12, 1998

Ecofabric integrates e-commerce suite with Lyris email marketing software

Berkeley, CA - 15 October 2001 - Email management software developer Lyris Technologies announced today a new partnership with Ecofabric, a leading provider of hosted online commerce and marketing solutions and services. The Lyris-Ecofabric business solution uniquely combines email marketing and shopping cart technology to provide a clear, accurate view of online marketing return on investment (ROI).

"Until now, it's been very difficult for online marketers to measure campaign performance in dollar terms," said Igor Gorin, Ecofabric CEO. "The Lyris-Ecofabric combination allows our customers to analyze the results of their email campaigns in real time, and then make adjustments that further increase their ROI."

When integrated with Lyris ListManager email software, the Ecofabric Commerce Platform (ECP) enables marketers to track customer behavior from message delivery to order placement, providing such advanced metrics as the number of baskets created, orders placed and abandoned, and the actual sales amount associated with a particular campaign.

"If you wanted this much online marketing insight before, you had to spend six figures and deal with poor mailing performance," commented Lyris CEO John Buckman. "Now, you can get ListManager's speed and reliability with Ecofabric's sophisticated reporting benefits - and all for a great value."

The Lyris-Ecofabric integrated solution is available as both software and a hosted service. Spilsbury, a prominent direct marketer, uses the service to great advantage. "The real-time reporting has given us a much better understanding of our email campaigns," said Kristi Farrell, Spilsbury Director of Marketing. "And the detailed sales, order and product information helps us make effective decisions about our business."

More information about Lyris ListManager and Ecofabric's ECP is available at http://www.lyris.com/products and http://www.ecofabric.com.

About Ecofabric, Inc.
Ecofabric provides outsourced technology and services to build and manage Internet commerce and marketing operations. Ecofabric's solutions enable companies to design, manage, and grow their online businesses while effectively attracting, converting, and retaining profitable customers. The company's revolutionary Ecofabric Commerce Platform (ECP) and expert services are proven to deliver both cost savings and time-to-market advantages to clients. Founded in 1998, Ecofabric is headquartered in San Francisco, California. To learn more, please contact (415) 206-0975 or visit http://www.ecofabric.com