Lyris releases ListManagerSQL

• February 12, 1998

Lyris Releases ListManagerSQL for Email Marketing

Berkeley, CA - 2 April 2001 - Lyris Technologies, Inc., a major developer of email management software, announced today the release of Lyris ListManagerSQL, business software for scalable, targeted email marketing.

ListManagerSQL offers three key benefits to web marketers and electronic publishers.

• Direct email marketing features: Create highly targeted messages, based on demographic information you record about list members and store in a SQL database.
• Speed and scalability: Manage lists of several million members with ease, and deliver mail to them at a rate of 250,000 messages per hour.
• Stability and reliability: Prevent database corruption by using SQL, and maintain fast operation even as list databases grow.

ListManagerSQL is based on Lyris' popular ListManager software, which is currently used by more than 2,500 customers worldwide. ListManagerSQL shares ListManager's key benefits, including automatic error-handling to reduce administrative workload, and permission-based subscription features that improve the list member experience.

"Our customers love our speed and scalability, but needed greater targeting capability to increase the effectiveness of their messages," said John Buckman, CEO and founder of Lyris. "We've now delivered that with ListManagerSQL, which we expect to become the standard in opt-in email marketing software."