Lyris wins award from UK marketing show

• February 12, 1998

Lyris Wins Award from UK Direct Marketing Show

Lyris ListManager shuts out competing email marketing solutions

London, United Kingdom - 7 March 2003 - dmBusiness Magazine, one of the United Kingdom's leading direct marketing publications, has bestowed its coveted IDMF New Product Award on the latest version of Lyris ListManager. Lyris received the award at the International Direct Marketing Fair (IDMF) in March 2003.

Lyris, a first-time attendee of the IDMF show, won in the CRM & Database Management category, shutting out all other email marketing solutions. Judging was open to the more than 10,000 IDMF attendees, and results were announced both at the show and in dmBusiness Magazine.

"We're very pleased to receive this accolade," said Lyris CEO John Buckman. "While ListManager is already well known for its scalability and advanced feature set in the United States, it's good to see that European businesses also recognize our commitment to innovation."

High-profile UK businesses like Arsenal Football Club have already learned that Lyris ListManager is an ideal solution for advanced email marketing. "Communication has changed, and with instant global communication now a reality, Arsenal wanted to be at the forefront of information distribution," said Arsenal IT Manager Paul Farmer. "We have found the perfect solution with Lyris."

Lyris ListManager runs on Windows, Linux, and Solaris SPARC, and is compatible with Oracle, Microsoft SQL Server, and other major databases. A hosted ASP service is also available. For more information, visit: http://www.lyris.com/products/listmanager/.