Lyris Provides World's First Real Time Email Delivery Benchmarks with EmailAdvisor

• September 22, 2005

Lyris Provides World's First Real Time Email Delivery Benchmarks with EmailAdvisor

Next Generation Service Allows Companies to See How Email Delivery Rates
Compare to Daily Industry Averages

BERKELEY, Calif.—Sept. 22, 2005—Lyris(R) Technologies, developer of world-class email marketing solutions and a subsidiary of J.L. Halsey ( JLHY.ob), today announced the world's first real time email delivery benchmarks as part of the next generation EmailAdvisor email monitoring service. The critically acclaimed service is available both as a standalone web-based solution and as an integrated feature of Lyris ListManager, the world's best selling email marketing software.

Users gain unprecedented access to real time data, including continuously updated industry benchmarks on email delivery rates. Benchmarks are updated several times a day and are based on the aggregate performance of thousands of real email campaigns being sent by hundreds of reputable companies.

"I'm happy to report that EmailAdvisor is leapfrogging the other email delivery technology out there," says Lyris vice president of development Robb Wilson. "These continuously updated industry averages will help marketers to put their own delivery rates into a larger context, which is something that's been previously unavailable or massively generalized."

In addition to getting industry level email benchmarks, EmailAdvisor subscribers can:

• Preview messages. Inbox Snapshot lets users see at-a-glance exactly how a message will appear in over 35 popular email clients -- in about ten minutes;
• Verify inbox delivery. Delivery Monitor shows the real-time delivery status for a mailing at over 40 top ISPs, including whether a message is being delivered to the inbox or filtered to bulk folders;
• Avoid spam filters. Content Analyzer checks messages against 30 common spam filtering programs and highlights possible triggers;
• Check blacklists. Blacklist Monitor checks over 150 blacklists in one step to learn who is blocking a sender. Also searches complaint databases for quick follow-up and resolution;
• Spot ISP delays. ISP Monitor shows at-a-glance which of more than 40 different providers are experiencing delays. http://www.lyris.com/products/emailadvisor/isp_monitor.html

Subscribers to the EmailAdvisor service include several leading advertising agencies and Fortune 1000 companies. In January of 2005, JupiterResearch ranked EmailAdvisor the number one delivery monitoring service on the market.

Pricing and Availability

EmailAdvisor is a subscription based service that is available as a standalone, web-based solution or an integrated part of Lyris' email marketing software and hosted/ASP services. Lyris offers monthly and annual packages for a range of mailing volumes and consulting needs. Each package includes a certain number of audits -- that is, the number of mailings sent through the EmailAdvisor system. Every audit provides extensive reporting on deliverability and compatibility issues. Customers can also order the service directly from Lyris by calling 800-768-2929.

About Lyris Technologies

Lyris Technologies, a subsidiary of J.L. Halsey Corporation, is a pioneer in the email technology industry. Since 1994, the company has been at the forefront of developing world-class email marketing software and services, as well as high performance anti-spam solutions. Lyris' flagship product, Lyris ListManager, is one of the world's best-selling software solutions for email marketing, while Lyris ListHosting offers the same powerful capabilities in the form of an on-demand web-based service.