ListManager 8.8 Brings Marketing-Centric Approach to Email Data

• February 12, 1998

ListManager 8.8 Brings Marketing-Centric Approach to Email Data

Lyris ListManager Helps Mid-Market and Fortune 1000 Companies Simplify Complex
Email Marketing Activities

BERKELEY, CA — July 26, 2005 — Lyris® Technologies, developer of world-class email marketing software and services, and a subsidiary of J.L. Halsey ( JLHY.ob), today unveiled Lyris ListManger 8.8 — the next generation high-performance software application for opt-in email marketing campaigns, email newsletters, and email discussion groups. The new solution enables companies to deliver competitively superior world-class permission based email, while simplifying once complex marketing activities.

With more than 5,000 customer engagements, Lyris’ solutions enable mid-market and Fortune 1000 companies to deliver high performance email marketing campaigns. ListManager 8.8 simplifies email marketing and deliverability by placing the most critical business information in a central, easy-to-read location. ListManager 8.8 also goes beyond email marketing to add important interface changes and reporting services to help businesses manage critical email marketing business activities. These services include providing vital stats and trends in attractive graphs and charts, as well as the number of opt-outs per mailing, automatic data synchronization, administrator audits, and easy export of mailing metrics to other applications.

“Lyris has improved upon a fast and simple way for businesses to market products and services through the Internet,” said Robb Wilson, vice president of deliverability. “The result is that businesses can manage all of the key facets of their email marketing from list development all the way through to deliverability and analytics.”

With ListManager 8.8, users can:

• Check critical stats on redesigned homepage. ListManager's newly redesigned homepage displays all the vital stats and trends in attractive charts, and lets you drill down to the details.
• View unsubscribes per mailing. Are particular mailings making lists shrink? ListManager shows you the number of opt-outs per mailing, as well as which mailing caused a particular recipient to unsubscribe.
• Synchronize data automatically. Use Open Database Connectivity (ODBC) to synchronize recipient data with any other data source that can use ODBC. Synchronize on demand, according to a schedule, or just before sending a mailing.
• Audit administrators. See who's doing what in the administrator interface. ListManager logs who viewed particular pages, at what time and even from which IP address.
• Export mailing data. New API function lets administrators export mailing metrics to other applications.

Pricing and Availability

To purchase ListManager, you pay a one-time license fee; there are no required annual fees to use the software. For many users, we recommend our optional support and maintenance packages that are renewable each year. License prices are a function of several components including feature set, performance level, and database type. Customers can also order the software directly from Lyris at http://www.lyris.com or by calling (800) 768-2929.

About Lyris Technologies

Lyris Technologies, a subsidiary of J.L. Halsey Corporation, is a pioneer in the email technology industry. Since 1994, the company has been at the forefront of developing world-class email marketing software and services, as well as high performance anti-spam solutions. Lyris’ flagship product, Lyris ListManager, is one of the world's best-selling software solutions for email marketing, while Lyris ListHosting offers the same powerful capabilities in the form of an on-demand web-based service.