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News - Lyris Joins eMarketer, The Knot, and Ford Direct for Panel Discussion on Driving Profit-Centric Thinking and Decision Making; Lyris to Host the Around The World @ eTail Annual Cocktail Party

Lyris Joins eMarketer, The Knot, and Ford Direct for Panel Discussion on Driving Profit-Centric Thinking and Decision Making; Lyris to Host the Around The World @ eTail Annual Cocktail Party

  • February 21, 2006

 

Lyris Joins eMarketer, The Knot, and Ford Direct for Panel Discussion on Driving Profit-Centric Thinking and Decision Making; Lyris to Host the Around The World @ eTail Annual Cocktail Party

EMERYVILLE, Calif.—Feb. 21, 2006—Lyris® Technologies, subsidiary of J.L. Halsey (OTCBB:JLHY) and leading provider of email marketing software solutions, today announced that Vice President of Technology, Robb Wilson, will speak as part of a panel at the 2006 eTail Show to take place in Palm Desert, California, on February 23, 2006, at 10:30am. Wilson joins marketing executives from The Knot, eMarketer, Ford Direct, among others, to discuss how all marketing activities can have a benchmark of profitability.

Lyris will once again continue the eTail tradition of fun networking in unique settings as it sponsors "Around The World @ eTail," an event that takes attendees on an unforgettable journey through foreign lands, while enjoying fabulous food and cocktails. This is the official eTail cocktail party, where more than 1,000 retail executives will network in one place!

As one of the principals to break ground in email marketing, Wilson brings over 12 years of extensive software development, digital hardware expertise, and management experience to Lyris. Prior to Lyris, Wilson served as Vice President of Software Development for Quris, the high-profile online marketing firm. He also served in leadership roles at the Association for Interactive Marketing's Council for Responsible Email and the Email Processing Industry Alliance.

About Lyris Technologies

As a member of the J.L. Halsey family (OTCBB:JLHY) of email technology pioneers, Lyris Technologies joins Sparklist and EmailLabs in providing leading-edge email marketing solutions to the industry's largest and most diverse array of customers. Over 5,000 companies use Lyris' email marketing solutions to automate the growth and management of their email lists, as well as publish email campaigns, email newsletters, and email discussion groups. Known for positive ISP relations, outstanding deliverability, and a commitment to permission-based marketing, Lyris solutions are leaders in the industry. We believe Lyris' flagship product, Lyris ListManager, is the world's best-selling software solution for email marketing, while Lyris ListHosting offers the same powerful capabilities in the form of an on-demand web-based service. For more information, visit www.lyris.com.