EMERYVILLE, Calif. & BARRIE, Ontario, May 06, 2008 (BUSINESS WIRE) ----Lyris, Inc. announced today that Hot Banana Software (www.hotbanana.com), the Web content management solution that is part of the Lyris HQ integrated marketing platform, has been certified on salesforce.com's AppExchange. Lyris HQ is an on-demand marketing platform that brings together a full suite of marketing technologies into a single sign-on dashboard interface.
"Receiving certification on the AppExchange means that Lyris HQ clients using Hot Banana can have complete confidence in the integrity of their data," said Blaine Mathieu, Chief Marketing officer, Lyris, Inc. "Salesforce users can also take advantage of Lyris HQ, the most comprehensive and integrated solution from which to manage email marketing, Web analytics, Web content and PPC campaigns."
To receive certification, Hot Banana's external and composite systems were evaluated to confirm they met salesforce.com's security standards and requirements. Other rigorous qualitative and quantitative tests ensured that Hot Banana is compliant with industry-standard security criteria.
Salesforce.com customers can quickly and easily deploy Hot Banana via the AppExchange to easily build sophisticated multi-level Web forms with CAPTCHA validation on basic Web pages or on advanced landing pages; set up Web analytics, lead source, and conversion tracking; and transfer the captured lead-generation data from the Web form to Salesforce. This lead generation and data transfer capability is available "out of the box" and requires no additional programming or customization. The data obtained from registrations, subscriptions, promotions, newsletters, and surveys flows directly into Salesforce where the sales team can access it.
Force.com (http://www.force.com/) reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use Force.com to easily create a new generation of on-demand applications and deploy them worldwide as a service. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange/.
Lyris, Inc., (OTCBB:LYRI), formerly J.L. Halsey, is a leading marketing technology company that provides hosted and installed software solutions for marketers at large, mid-sized and small businesses. The company offers marketers an integrated technology platform through its Lyris HQ product and point solutions including ListManager, EmailLabs, ClickTracks, BidHero, Sparklist, Hot Banana and EmailAdvisor. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, conducting Web analytics, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns. Clients include Nokia, American Apparel, NVIDIA, NBC Universal and Jupitermedia. For more information, please visit www.lyris.com, www.lyrishq.com, www.emaillabs.com, www.clicktracks.com, www.hotbanana.com and www.sparklist.com. The company is based in Emeryville, Calif.
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