News - Lyris ListManager 10(TM) Delivery Edition Offers Unrivaled Email Deliverability
Lyris ListManager 10(TM) Delivery Edition Offers Unrivaled Email Deliverability
- August 11, 2008
Lyris ListManager 10(TM) Delivery Edition Offers Unrivaled Email Deliverability
Major New Release of Flagship Lyris ListManager Email Marketing Software Enhanced with Industry-First Features
EMERYVILLE, Calif., Aug 11, 2008 (BUSINESS WIRE) -- Lyris, Inc.(R), the online marketing expert, today announced the latest version of its flagship on-premise email marketing engine, Lyris ListManager 10, Delivery Edition(TM). Lyris ListManager 10 transforms traditional email marketing by enabling marketers to address their critical deliverability issues, while easily and securely allowing them to create and send messages that reach their customers' inboxes at the right time. In addition, the new release features enhancements that allow users to minimize IT involvement in addressing ISP and deliverability issues.
"Lyris ListManager 10, Delivery Edition has been by far the most capable email software we've ever utilized at Net Atlantic," said Wes Owen, Vice President, Net Atlantic. "The most important thing for our business is to ensure that we get realistic message deliverability and Lyris ListManager 10 never drops the ball."
Lyris ListManager 10 harnesses the power of "mailstreams"--the ability to send campaign emails in parallel over multiple IP addresses--to improve inbox-delivery rates. An industry-first, Lyris ListManager 10 also introduces MailStream Optimization, a new feature that enables marketers to offer an email delivery advantage to their most important subscribers. By grouping together their most qualified customers on one IP address, marketers are able to keep their reputation score high (the score on which ISPs decide what gets delivered and what to block), while significantly improving the likelihood that the right messages are reaching their most valued customers quickly and seamlessly.
"Lyris ListManager is a tremendous catalyst for the online marketing department at American Apparel," said Charles DeLauder, Web Technology Manager, American Apparel. "We've had Lyris ListManager in-house for three years and consistently see improved month-over-month deliverability. The tracking and powerful content customization features enable us to track how deliverability directly affects our sales."
Enhancing Email Deliverability While Minimizing IT Involvement
In a recent JupiterResearch executive survey, 70 percent of e-mail executives said the most important considerations for selecting an email service provider are deliverability features and provider services.(1)
Additionally, Forrester reported in July 2008 that "ensuring that email messages make it to the inbox continues to be a critical challenge for email marketers, particularly as spam volumes increase and Internet service providers (ISPs) change their guidelines for which messages get delivered."(2)
Email deliverability is a top concern for organizations of all sizes executing email marketing campaigns. In direct response to customer feedback, Lyris ListManager 10 delivers enhanced capabilities that enable customers to gain deeper insight into the status of email deliverability and additional tools that allow them to successfully route the right messages to the right customers at the right time. Breakthroughs in MailStream Optimization and Smart Bounce Processing and Dynamic Block Reaction mean that IT can be less involved in campaigns, giving marketers greater control and confidence that messages are getting through.
"Marketers continue to be frustrated by a lack of functionality that gives them assurance that emails are being properly delivered. Too often, marketers are faced with failed ISP connections or endless loops that require intervention from their IT organization," said Blaine Mathieu, chief marketing officer, Lyris Inc. "Backed by 15 years of industry expertise, Lyris ListManager 10 offers marketers a wide range of environments, tools and knowledge needed to nurture their customer base and cost-effectively integrate campaigns and other applications. With marketers' jobs becoming increasingly complex, Lyris ListManager 10's email deliverability enhancements are must-haves for success."
Major new Lyris ListManager 10 features include:
-- MailStreams provide the ability to group multiple IP addresses together to send out a mailing in parallel. This results in increased sending speed along with a safeguard if one IP is blocked by a domain (in which case other IPs can continue to be used).
-- MailStream Optimization delivers the ability to easily associate a mailstream with a segment. This protects the reputation of high-priority IP addresses that are most crucial to a customers' business, increasing campaign ROI. The MailStream Optimization feature does not require scripting or IT support, and can be managed by marketers using a simple wizard.
-- Smart Bounce Processing weeds out invalid email addresses and saves legitimate ones. One of the biggest red flags for ISPs is a sender that regularly sends to invalid email addresses. By providing deeper analysis of SMTP response codes, Smart Bounce Processing flags and removes invalid email addresses from a marketer's list immediately. In addition, it helps saves "good" addresses by identifying false positives. Lyris ListManager 10 delivers nine new bounce categories, more than twice what most other email marketing solutions offer.
-- Dynamic Block Reaction allows the system to dynamically adjust connection limitation properties in real-time based on response codes from the ISP. It also tracks the historical connection behavior for the optimal number of connections for each ISP. This improves deliverability and increases sending speed without the need for IT to be involved.
For detailed information on all of updates in Lyris ListManager 10, please visit: http://www.lyris.com/software/listmanager/whats-new/
Delivering Powerful, Secure Email Marketing for Both Marketers and IT
With more than 10,000 customers, Lyris ListManager delivers the most trusted installed email marketing software available today. In addition to deliverability features new to Lyris ListManager 10, other key enhancements to the solution include the ability to:
For Marketers:
-- Create messages easily
-- Target and personalize messages
-- Manage lists
-- View real-time reports
For IT:
-- Send high-volume campaigns with ease
-- Integrate seamlessly with CRM, database and other back-end systems
-- Customize the application to best meet the needs of their individual business
General Availability and Pricing
Lyris ListManager 10 is available today starting at $779 for entry level customers and continuing up to $100,000+ for advanced functionality.
About Lyris ListManager 10
Lyris ListManager 10 delivers a time-tested, powerful email marketing engine to manage and execute online marketing campaigns. Lyris ListManager 10 gives IT managers a secure, on-premise solution and enables marketing with a flexible, reliable platform to create and monitor high-volume, customized e-mail campaigns. With more than 10,000 customers, its powerful engine is proven in diverse industries and can scale to support some of the largest email campaigns. For more information on Lyris ListManager 10, please visit: http://www.lyris.com/software/listmanager/
About Lyris Inc.
Lyris, Inc. is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through the delivery of the industry's first on-demand integrated marketing suite, Lyris HQ, and online knowledge-sharing community, LyrisHQ.com, to secure and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize the management, collaboration and execution of their online marketing initiatives. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing e-mail marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns. Clients include Nokia, Adobe, PalmSource, Johns Hopkins University and Jupitermedia. For more information, please visit www.lyrisinc.com, www.lyris.com, and www.lyrishq.com. The company is based in Emeryville, Calif.
The statements in this news release relating to matters that are not historical facts are forward-looking statements based on management's beliefs and assumptions using currently available information and expectations as of the date hereof, and are not guarantees of future performance and involve certain risks and uncertainties, including risks and uncertainties detailed from time to time in Lyris Inc.'s filings with the Securities and Exchange Commission available at www.sec.gov. Although management believes that the expectations reflected in such forward-looking statements are reasonable, it cannot give any assurances that these expectations will prove to be correct. Lyris assumes no duty to publicly update or revise any such statements, whether as a result of new information, future events or otherwise.
Citations
1. Jupiter Research, E-mail Marketing Buyer's Guide 2008, March 2008
2. Forrester, The Secret to Email Deliverability, July 2008
SOURCE: Lyris, Inc.
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