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News - Lyris CMO Blaine Mathieu Joins Industry Visionaries for CMO Power Panel at iMedia Connection Brand Summit 2008

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Lyris CMO Blaine Mathieu Joins Industry Visionaries for CMO Power Panel at iMedia Connection Brand Summit 2008

  • September 10, 2008

CMOs will present on “marketing nirvana” – how integrated tools can overcome silos, create consistent messaging and enhance integration with Web 2.0 tactics

EMERYVILLE, CA – September 10, 2008 – Lyris Inc.®, the online marketing expert, today announced that chief marketing officer Blaine Mathieu was selected to participate as a panelist at the upcoming iMedia Connection Brand Summit in San Diego, CA. Mathieu will join other leading executives, including Douglas Diamond, CMO Emigrant Savings Bank; Bob Kraut, VP Marketing Communications Pizza Hut Inc.and Brad Berens, Chief Content Officer and Editor at Large iMedia Communications and CMO Executive Summits in a discussion on the key issues and challenges that marketers, advertisers and branding agencies need to address when creating true integrated marketing.

WHO: Blaine Mathieu, chief marketing officer, Lyris Inc.
WHAT: Power panel titled “Integration Paves the Way to True Marketing Nirvana”
WHEN: Monday, September 15, 2008 at 10:15 a.m. Pacific time
WHERE: Loews Coronado Bay Resort, San Diego, CA

For more information please visit:
http://www.imediaconnection.com/summits/19498.asp

About Lyris Inc.

Lyris Inc., (OTCBB:LYRI.OB), is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI.  Through the delivery of the industry’s first on-demand integrated marketing suite, Lyris HQ, and online knowledge-sharing community, LyrisHQ.com, to secure and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize the management, collaboration and execution of their online marketing initiatives. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing e-mail marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns. Clients include Nokia, Adobe, PalmSource, Johns Hopkins University and Jupitermedia. For more information, please visit www.lyrisinc.com, www.lyris.com, and www.lyrishq.com. The company is based in Emeryville, Calif.

The statements in this news release relating to matters that are not historical facts are forward-looking statements based on management’s beliefs and assumptions using currently available information and expectations as of the date hereof, and are not guarantees of future performance and involve certain risks and uncertainties, including risks and uncertainties detailed from time to time in Lyris Inc.’s filings with the Securities and Exchange Commission available at www.sec.gov. Although management  believes that the expectations reflected in such forward-looking statements are reasonable, it cannot give any assurances that these expectations will prove to be correct. Lyris assumes no duty to publicly update or revise any such statements, whether as a result of new information, future events or otherwise.