EMERYVILLE, CALIF – September 24, 2008 – Lyris, Inc.®, the online marketing expert, today announced that business analyst Andres Galdames will deliver a keynote address on preventing click fraud at the Pay Per Click (PPC) Summit in Los Angeles. An expert in integrated online marketing and pay-per-click campaigns, Galdames will give a presentation titled, “Detecting Click Fraud and Saving Money.” PPC Summits are interactive two-day conferences that teach marketers and advertisers how to better manage their PPC campaigns.
WHO: Andres Galdames, business analyst, Lyris, Inc.
WHAT: Morning Keynote Address, “Will This Be the Year for Science in SEM?”
WHEN: Friday, September 26, 2008 at 8:15 a.m. Pacific time
WHERE: Omni Los Angeles Hotel at California Plaza, Los Angeles
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Lyris, Inc. (OTCBB:LYRI.OB) is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through the delivery of the industry’s first on-demand integrated marketing suite, Lyris HQ, and knowledge-sharing community, lyrishq.lyris.com, to secure and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize the management, collaboration and execution of their online marketing initiatives. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns. Clients include Nokia, Adobe, PalmSource, Johns Hopkins University and Jupitermedia. For more information, please visit www.lyris.com. The company is based in Emeryville, Calif.
The statements in this news release relating to matters that are not historical facts are forward-looking statements based on management’s beliefs and assumptions using currently available information and expectations as of the date hereof, and are not guarantees of future performance and involve certain risks and uncertainties, including risks and uncertainties detailed from time to time in Lyris, Inc.’s filings with the Securities and Exchange Commission available at www.sec.gov. Although management believes that the expectations reflected in such forward-looking statements are reasonable, it cannot give any assurances that these expectations will prove to be correct. Lyris assumes no duty to publicly update or revise any such statements, whether as a result of new information, future events or otherwise.
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