Company to Participate in Strategic Conversations that will Help Catalyze Marketing Change
EMERYVILLE, CALIF – April 22, 2009 – Lyris, Inc., the online marketing expert, today announced the company is sponsoring and exhibiting at the Forrester Marketing Forum 2009. At the conference, Lyris will be joining thought leaders and industry analysts from Forrester Research, a leading independent research firm, to participate in conversations to help interactive marketers address immediate and future opportunities. The company will be showcasing the Lyris HQ online marketing suite, a comprehensive solution combining email marketing with interactive social media, mobile marketing capabilities and leading search and Web analytics technology. Conference delegates and those unable to attend can connect and join in on conversations with Lyris executives via Twitter, Facebook and LinkedIn and can find a vast repository of commentary and online marketing best-practice guides on LyrisHQ.com.
WHAT: Forrester Marketing Forum 2009
WHEN: April 23-24, 2009
WHERE: Disney Yacht & Beach Club Resort, Orlando, FL - Booth #311
CONTACT: This e-mail address is being protected from spambots. You need JavaScript enabled to view it. , Chief Marketing Officer, Lyris, Inc.
At the Forum, Forrester analysts and chief marketing officers at leading companies will explore the changing buying behavior of today’s social consumers and identify the corresponding actions to use the down economy to catalyze marketing change. The conference will look at prioritizing programs, allocating resources, executing flawlessly and measuring what matters, as well as providing insights on how B2C and B2B marketers can thrive in a challenging economy.
Related resources:
· Lyris HQ
· Forrester Marketing Forum 2009 Web site
· Forrester Marketing Forum Conference Agenda
About Lyris, Inc.
Lyris, Inc. (OTCBB:LYRI.OB) is the integrated online marketing expert delivering the industry’s first on-demand integrated marketing suite, Lyris HQ, to help marketers simplify their marketing efforts and optimize campaign ROI. Lyris HQ’s sophisticated, easy-to-use suite of tools provides marketers with best-of-breed applications for managing email marketing campaigns, tracking Web analytics, publishing and managing Web site content, creating landing pages, optimizing Web sites, paid search and search engine marketing and integrating social media and mobile marketing campaigns. Clients include ACCESS Systems Americas, Adobe, American Apparel, Body Glove, Johns Hopkins University and JupiterMedia. For more information, please visit www.lyris.com. The company is based in Emeryville, Calif.
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Press Contact: Erick Mott, Lyris; 510-604-2200
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