Email, Social & Mobile Messaging | Lyris - Multichannel Marketing Panel Summit

• April 30, 2009

Industry Experts Share Ideas and Stories with Email, Social and Mobile Channels and Related Touchpoints

EMERYVILLE, CA – April 30, 2009 – Lyris, Inc. today announced the company will moderate a panel of experts at Email Insider Summit titled, “Multichannel Marketing Stories.” The panel will feature case studies and strategies that support a multichannel view of customer experiences with an emphasis on email, social and mobile messaging, also known as Tri-Messaging. Experts will discuss ideas and trends that will help email marketers understand and improve community building and ROI. Conference delegates and those unable to attend can connect and join in on conversations with Lyris via Twitter, Facebook and LinkedIn and can find a vast repository of marketing commentary and best practices on LyrisHQ.com.

WHAT:  Email Insider Summit

PARTICIPANTS: Moderator: Erick Mott, Communications Director, Lyris, Inc.

• Karen McNaughton, Director of Marketing, In-Touch Survey Systems
• Sylvia Sierra, Vice President of Corporate Audience Development, Access Intelligence
• Karen Talavera, President, Synchronicity Marketing

WHEN:  The show takes place from May 3-6, 2009; the panel is at 9:00 am ET on Tuesday, May 5.

WHERE: South Seas Island Resort; Captiva Island, FL

Email Insider Summit is a unique event where the biggest brands and brightest minds come together for three days on the state of email marketing. The Summit fosters insight and relationship building among marketers, agency executives and email service providers.

Related Resources:

• Lyris HQ
• Lyris Email Marketing
• Webinar: Integrated Marketing with Tri-Messaging
• Email Insider Summit Web site
• Email Insider Summit Agenda

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the integrated online marketing expert delivering the industry’s first on-demand integrated marketing suite, Lyris HQ,  to help marketers simplify their marketing efforts and optimize campaign ROI. Lyris HQ’s sophisticated, easy-to-use suite of tools provides marketers with best-of-breed applications for managing email marketing campaigns, tracking Web analytics, publishing and managing Web site content, creating landing pages, optimizing Web sites, paid search and search engine marketing and integrating social media and mobile marketing campaigns. Clients include ACCESS Systems Americas, Adobe, American Apparel, Body Glove, Johns Hopkins University and JupiterMedia. For more information, please visit www.lyris.com. The company is based in Emeryville, Calif.

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Press Contact: Erick Mott, Lyris; 510-604-2200