Lyris Webinar on Increasing ROI through the Integration of Email and Social Media Marketing

• June 16, 2009

Industry Experts Will Discuss How to Breathe New Life into Online Campaigns
in a Challenging Economy

Media Alert

EMERYVILLE, CA – June 16, 2009 – Lyris, Inc. today announced the company would host a Webinar titled, “Social Media Marketing: CPR For Email Marketers In A Challenging Economy.” The Webinar will provide marketers an overview and tips on how to use social media to enhance their email marketing campaigns, driving further brand awareness and ROI.  The one hour session will provide specific examples of how to integrate email and social media marketing to create more viral and effective campaigns and provide tips from a real-world marketer who will share examples of a successfully integrated email and social media marketing strategy. Those unable to attend the Webinar can connect and join in on conversations with Lyris via Twitter, Facebook and LinkedIn and can find a vast repository of marketing commentary and best practices on LyrisHQ.com.

WHAT: Webinar: Social Media Marketing - CPR For Email Marketers In A Challenging Economy

PARTICIPANTS: 
    Karen McNaughton, Director of Marketing, In-Touch Survey Systems
    Rajiv Parikh, CEO, Position2
    Erick Mott, Communications Director, Lyris, Inc.

WHEN: The Webinar will take place on June 17, 2009 at 10:00 a.m. PT

After the webinar participants will receive a free copy of Lyris’ Social Media Marketing How-To Guide.

Related Resources

• Lyris HQ
• Lyris Email Marketing
• Webinar: Integrated Marketing with Tri-Messaging

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the integrated online marketing expert delivering the industry’s first on-demand integrated marketing suite, Lyris HQ,  to help marketers simplify their marketing efforts and optimize campaign ROI. Lyris HQ’s sophisticated, easy-to-use suite of tools provides marketers with best-of-breed applications for managing email marketing campaigns, tracking Web analytics, publishing and managing Web site content, creating landing pages, optimizing Web sites, paid search and search engine marketing and integrating social media and mobile marketing campaigns. Clients include ACCESS Systems Americas, Adobe, American Apparel, Body Glove, Johns Hopkins University and JupiterMedia. For more information, please visit www.lyris.com. The company is based in Emeryville, Calif.

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