News - Lyris Promotes J.D. Peterson to Vice President, Product
Lyris Promotes J.D. Peterson to Vice President, Product
- July 23, 2009
Peterson to Continue Commitment to Making Today’s Marketers More Successful through the Delivery of Integrated Online Marketing Solutions
EMERYVILLE, CA. – July 23, 2009 –Lyris, Inc., the online marketing expert, today announced that J.D. Peterson has been promoted to vice president, product. In his new role, Peterson will be responsible for the product strategy and execution of all Lyris products including Lyris’ flagship integrated online marketing suite, Lyris HQ. In addition, Peterson will oversee all aspects of Lyris HQ product management and product marketing, user experience, design and documentation.
”During his tenure at Lyris, Peterson has been instrumental in leading the development and delivery of the industry’s first fully integrated online marketing toolset, Lyris HQ," said Blaine Mathieu, CMO, Lyris, Inc. “In his new position, Peterson will apply his expertise to further enhance the Lyris HQ platform and help marketers stay on the cutting-edge, while taking the guesswork out of ROI analysis and the pain out of campaign execution.”
The Lyris HQ integrated marketing suite is a comprehensive solution combining email marketing with leading search and Web analytics technology as well as interactive social media and mobile marketing capabilities.
Prior to joining Lyris in 2006 as director of product management, Peterson held product management positions at Instill Corporation and ViewCentral, Inc. Previously, he held management positions at Microsoft and Hotmail.
About Lyris, Inc.
Lyris, Inc. (OTCBB:LYRI.OB) is the integrated online marketing expert delivering the industry’s first on-demand integrated marketing suite, Lyris HQ, to help marketers simplify their marketing efforts and optimize campaign ROI. Lyris HQ’s sophisticated, easy-to-use suite of tools provides marketers with best-of-breed applications for managing email marketing campaigns, tracking Web analytics, publishing and managing Web site content, creating landing pages, optimizing Web sites, paid search and search engine marketing and integrating social media and mobile marketing campaigns. Clients include ACCESS Systems Americas, Adobe, American Apparel, Body Glove, Johns Hopkins University and JupiterMedia. For more information, please visit www.lyris.com. The company is based in Emeryville, Calif.
Press Contact:
Erick Mott, 510-844-2188
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