GameStreamer Scores with Lyris HQ

• August 27, 2009

Gaming Platform Innovator Takes Internal and Partner Online Marketing Initiatives to the Next Level with Lyris HQ Agency Edition

EMERYVILLE, CA – August 27, 2009 – Lyris, Inc., the online marketing expert, today announced that GameStreamer, a leading innovator in digital distribution and streaming solutions for online games, has selected Lyris HQ Agency Edition to optimize online marketing initiatives for the company, as well as for its global gaming partners.

GameStreamer’s digital game distribution platform, which it offers as a white labeled solution, serves thousands of leading and niche online game publishers. GameStreamer will use Lyris HQ to send out custom, branded email marketing communications on behalf of its gaming partners, allowing them to effectively target their individual audiences, improve customer communication and measure and refine campaigns based on customer engagement. In addition, to better target its diverse partner base, GameStreamer will also use Lyris HQ’s online marketing platform for its own online marketing efforts.

“Lyris HQ Agency Edition enables us to offer our global publishing partners a powerful online marketing toolset to target, reach and interact with end users, while still maintaining the individual brand of their business,” said Timothy M. Roberts, Chief Executive Officer, GameStreamer. “Additionally, the breadth and depth of the Lyris online marketing platform will allow us to more effectively segment and target our own partner base, as well as closely monitor and measure deliverability, campaign success and response. We did an exhaustive search of the online marketing landscape and no other solution came close to Lyris HQ in terms of features and scalability.”

“By using Lyris HQ Agency Edition, GameStreamer can easily manage multiple end user accounts in a white label format,” said Blaine Mathieu, CMO, Lyris. “Not only will the platform enable them to offer a new and invaluable service to their partners, but will also allow them to take their own online marketing initiatives to the next level – from the creation of campaigns, through to testing, refinement, delivery and most importantly, measurement.”

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the integrated online marketing expert delivering the industry’s first on-demand integrated marketing suite, Lyris HQ, to help marketers simplify their marketing efforts and optimize campaign ROI. Lyris HQ’s sophisticated, easy-to-use suite of tools provides marketers with best-of-breed applications for managing email marketing campaigns, tracking Web analytics, publishing and managing Web site content, creating landing pages, optimizing Web sites, paid search and search engine marketing and integrating social media and mobile marketing campaigns. Clients include ACCESS Systems Americas, Adobe, American Apparel, Body Glove, John Hopkins University and JupiterMedia. For more information, please visit www.lyris.com. The company is headquartered in Emeryville, Calif.

Press Contact:
Erick Mott, Lyris, 510-844-2188