Email Marketers Go Mobile with Lyris

 

EMERYVILLE, CA – September 8, 2009 – Lyris, Inc. today announced the company will host a Webinar titled, “Using Mobile For Email Campaigns: A Primer” on Thursday, September 10^th, 2009. Mobile marketing is reaching a tipping point with more than half of all consumers reporting mobile phone usage is highly important to daily life.[1] However, many marketers are still struggling with how to integrate mobile marketing into their digital and email marketing campaigns and reach their increasingly mobile customers – anytime and anywhere. In this one hour session, Lyris’ chief marketing officer, Blaine Mathieu, with Target Marketing’s editor in chief Hallie Mummert, will share the basic ‘how-to's’ of mobile marketing and how marketers  can quickly add mobile into their digital marketing mix. The Webinar will also provide marketers with guidance and tips on how to best integrate mobile and email marketing tools to increase market penetration.

 

During the Webinar, attendees will be able to submit questions directly during a live Q&A session and can connect directly with other participants on Twitter via #LyrisME.  

 

WHAT: Webinar: Using Mobile for Email Campaigns: A Primer

PARTICIPANTS: Blaine Mathieu, CMO, Lyris, Inc. and Hallie Mummert, editor in chief, Target Marketing

WHEN: Thursday, September 10, 2009 at 11:00 a.m. PT

 

Lyris, Inc. (OTCBB:LYRI.OB) is the integrated online marketing expert delivering the industry’s first on-demand integrated marketing suite, Lyris HQ, to help marketers simplify their marketing efforts and optimize campaign ROI. Lyris HQ’s sophisticated, easy-to-use suite of tools provides marketers with best-of-breed applications for managing email marketing campaigns, tracking Web analytics, publishing and managing Web site content, creating landing pages, optimizing Web sites, paid search and search engine marketing and integrating social media and mobile marketing campaigns. Clients include ACCESS Systems Americas, Adobe, American Apparel, Body Glove, Johns Hopkins University and JupiterMedia. For more information, please visit www.lyris.com. The company is based in Emeryville, Calif.

 

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