Online and Email Marketing Best Practices to be Showcased at DMA09 by Lyris and Customers

EMERYVILLE, CA.—October 15, 2009—Lyris, Inc., the online marketing expert, today announced it will be hosting a series of insightful sessions for online marketers at DMA09, the world’s leading online marketing event, where marketers gather to learn game-changing strategies for success. According to Forrester Research, interactive marketing in the US will hit nearly $55 billion by 2014 and will grow from 12% of overall ad spend in 2009 to 21% over the next five years. To help educate attendees, Lyris executives, in conjunction with Lyris customers ClickMail Marketing and IndustryWizards, will be holding a series of 15-minute “Lyris Fast Tracks” at booth #2733, on online marketing best practices. The sessions, which include an open Q&A, will provide a unique forum to discuss how to leverage online marketing tools to drive better intelligence, engagement and ROI. In addition to the Fast Tracks, Blaine Mathieu, CMO of Lyris, will present details of how marketers can benefit from Lyris HQ at the Vendor Solutions Showcase on Monday, October 19th at 11:15a.m.

Conference delegates and those unable to attend DMA09 can join in on conversations with Lyris executives via Twitter at twitter.com/lyris and can follow discussions at DMA 09 via #DMA09.

Supporting Quotes:

• In today’s challenging ‘do more, with less’ environment, it is imperative that organizations look to maximize the reach and results of all of their critical online marketing programs. Email marketing continues to be a leading results-driven channel for marketers today, and has the ability to garner even greater results when integrated with proven channels such as search social and mobile marketing.”
  - Blaine Mathieu, CMO, Lyris
• “There are channels emerging, namely social media, that are changing the way our clients think about their eMarketing strategies. Partners like Lyris enable us to provide these forward-looking solutions to our clients, and tie them back to existing initiatives, like email marketing, for greater impact.”
  - Marco Marini, CEO, ClickMail Marketing
• “With the rise in social media we wanted to effectively leverage this medium to better engage our community and extend our reach. With Lyris HQ we have been able to easily integrate social into our online campaign, while still having holistic insight into our overall campaign success. We look forward to joining Lyris at DMA09 to share with attendees how we have been able to take advantage of integrating email and social for increased ROI.”
  - Louis Sirico, founder and CTO, IndustryWizards

Conference Details:

What: At DMA09, the global event for online marketing, Lyris and its customers will hold 15-minute Fast Tracks to discuss the power of integrating email marketing and other online marketing channels.
When: October 19-20, 2009
Where: Booth #2733, at DMA09, San Diego Convention Center, San Diego, CA.

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com.

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Press Contact:

Erick Mott, Lyris; Tel. 510-604-2200