Lyris to Highlight Online Marketing Strategies for Maximizing ROI at ad:tech New York

 

ad:tech, New York, NY – November 2, 2009 – Lyris, Inc., the online marketing expert, today announced it will be exhibiting at ad:tech New York, the world’s leading interactive marketing event that focuses on helping marketers strive for new ideas and game-changing strategies to drive business results. At the event, Lyris will highlight how marketers can benefit from the power of integrating email marketing with social, mobile and analytics capabilities.

 

“Online marketers are looking for solutions that take the complexity out of managing online marketing campaigns and provide quick ROI,” said Blaine Mathieu, CMO, Lyris. “With Lyris HQ, marketers can encourage meaningful and measurable dialogue across email, social and mobile marketing campaigns. In addition, Lyris HQ’s integrated, easy-to-use Web and deliverability analytics provide holistic visibility into online campaign success in real-time.”

 

WHAT: Lyris will highlight how integrating email marketing with social and mobile channels can help build customer advocacy and increase ROI at ad:tech New York

 

Conference delegates and those unable to attend ad:tech New York can join conversations with Lyris executives via Twitter at twitter.com/lyris and follow discussions at ad:tech via #adtechNY.

Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com.