Lyris Customer Expedia CruiseShipCenters to Present at MarketingSherpa Email Summit ’10

EMERYVILLE, CA – January 14, 2010 – Lyris, Inc., sponsor of MarketingSherpa Email Summit ’10, today announced customer John Mast, vice president of marketing for Expedia CruiseShipCenters, North America's leading seller of cruise vacations and services, will be presenting at the upcoming Summit. In a session titled, “Building Long-lasting Relationships through Email, Social and Mobile,” Mast will discuss best practices for integrating email marketing with channels such as social and mobile to deliver more impactful online marketing results.

 

During the conference, attendees can also stop by the Lyris Booth #2, to enter a contest for a free 7-day cruise, courtesy of Lyris and Expedia CruiseShipCenters. For cruise giveaway rules and conditions, please visit, http://www.lyris.com/go/cruiserules.

 

“The integration of email with social and mobile has become a fundamental part of our marketing strategy and success,” said Mast. “Lyris has made it easy for us to integrate email with other online marketing channels and we have been able to achieve exceptional ROI -- we are looking forward to sharing our experience with other marketers.”

 

Conference delegates and those unable to attend can connect and join in on conversations with Lyris via Twitter, Facebook, LinkedIn and YouTube and can find a vast repository of marketing commentary and best practices on LyrisHQ.com.

 

WHO:        Lyris customer, John Mast, vice president of marketing for Expedia CruiseShipCenters

 

WHAT:      MarketingSherpa Email Summit ’10; “Building Long-lasting Relationships through Email, Social and Mobile”

 

WHEN:       Event: January 20-22, 2010 | Case study presentation: January 22, 2010 at 2:00 p.m. ET

 

WHERE:     InterContinental Hotel, Miami, FL

 

“Understanding and building business value through customer loyalty is critical,” said Blaine Mathieu, CMO, Lyris. “Expedia CruiseShipCenters has proven that seamlessly integrating email with other channels such as social and mobile creates more successful campaigns and creates long lasting customer engagement.”

Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com.

 

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Media Contact: Dan Gould, Lyris; tel. 415-262-5959