Lyris and Target Marketing Help Marketers Leverage the Powerful Combination of Email and Social Media

• January 26, 2010

Webinar to Highlight Best Practices to Enhance Engagement and Drive Customer Conversions

EMERYVILLE, CA – January 26, 2010 – Lyris, Inc. and Target Marketing today announced an upcoming webinar titled, “Social + Email Marketing: The Dynamic Duo.” Taking place on January 28, 2010 at 11:00 a.m. PT, the webinar will demonstrate how marketers can leverage the powerful combination of email and social media marketing to increase customer engagement and online marketing success.  

WHO:        Blaine Mathieu, CMO, Lyris and Peggy Hatch, Publisher, Target Marketing Group  
WHAT:      Webinar – Social + Email Marketing: The Dynamic Duo  
WHEN:      Thursday, January 28, 2010 at 11:00 a.m. PT  
WHERE:    Visit http://bit.ly/7Vwxnx to register for the webinar  

In this informational webinar, marketers will also learn:  

• Why email marketing is at the core of any strong social media strategy;
• How social sharing can extend the reach of email campaigns, generate more qualified leads and increase email ROI;
• How email marketing can help convert social media into revenue;
• How to use email as a powerful feedback mechanism for social media; and
• How the combination of social media and email marketing can enhance relevance and engagement, and drive greater conversions.  

Webinar attendees will be able to submit questions either directly through the webinar interface or via Twitter to @Lyris with the #LyrisCMO hashtag. Following the webinar, participants will receive a complimentary copy of “The Dynamic Duo: Email Marketing and Social Media,” an actionable guide of best practices that will help marketers achieve higher ROI from integrating email with social media.  

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com.  

###

Media Contact: Dan Gould, Lyris; tel. 415-262-5959