Lyris and Industry Leaders to Help Marketers Turn Data into Dollars

• February 08, 2010

Webinar to Reveal New Motion Metrics—an Innovative Analytics Approach that Yields Actionable Insights and Increased ROI

EMERYVILLE, CA – February 8, 2010 – Lyris, Inc. today announced an upcoming webinar titled, “Turning Data into Dollars: Using the Right Metrics to Improve E-mail and Online Marketing Results.” Taking place on February 11, 2010 at 11:00 a.m. PT, the webinar will provide marketers with a clear plan of action for gathering, analyzing and leveraging marketing data in a way that actually makes a difference to email and online marketing campaign performance.

In this informational webinar, marketers will learn new strategies for increasing marketing success with actionable data collection and management, including how to:

• Establish meaningful parameters;
• Simplify and mine existing data for quick wins;
• Discover the “why” to inform future actions;
• Draw conclusions and implications from data which lead to gains; and
• Put metrics in motion to take action with confidence.

WHO: Andrea Scarnecchia, vice president of marketing, Lyris and Beth Negus Viveiros, web editor, The Chief Marketer Network

WHAT: Lyris partners with Chief Marketer, DIRECT and Multichannel Merchant to present a webinar titled –
“Turning Data into Dollars: Using the Right Metrics to Improve E-mail and Online Marketing Results”

WHEN: Thursday, February 11, 2010 at 11:00 a.m. PT

WHERE: Visit http://bit.ly/bS5Mrx to register for the webinar

Webinar attendees will be able to submit questions either directly through the webinar interface or via Twitter to @Lyris with the #LyrisData hashtag. Following the webinar, participants will receive a complimentary copy of “Data to Dollars: How to Turn Marketing Metrics into Money,” an actionable guide of best practices to help marketers turn data into dollars quickly and efficiently.

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com.

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Media Contact: Dan Gould, Lyris; tel. 415-262-5959