Lyris to Power NBC Olympics Email Alerts for NBC’s Coverage of the Vancouver Winter Games

• February 10, 2010

NBC Leverages Lyris to Deliver Real-Time Updates on News, Events and Athletes During Coverage of the Vancouver Winter Games, February 12-28, 2010

NEW YORK – February 10, 2010 – Lyris, Inc. has been selected to provide real-time email alert capabilities to NBC during the network’s coverage of the Vancouver Winter Games from Vancouver, February 12-28. The announcement was made today by Perkins Miller, Senior Vice President, Digital Media, NBC Sports & Olympics and Blaine Mathieu, CMO, Lyris.

NBC Olympics alerts will enable Olympic fans to opt-in and receive updates on top NBCOlympics.com news and features. NBC Olympics email alerts include real-time updates on medal results, breaking news, athlete updates, schedule and event reminders, and more. NBC Olympics alerts also include daily updates with top headlines for every Olympic sport, local news for NBC affiliates, featured videos, and top slideshow galleries.

“Today’s consumers have come to expect information in real-time. With powerful online marketing technology from Lyris, NBC is able to bring the “up-to-the-minute” action of the Winter Olympics directly to consumers,” said Blaine Mathieu, CMO, Lyris. “Lyris powered NBC’s Olympic updates for the 2008 Beijing Olympics and is proud to continue the partnership and be the email marketing platform of choice for NBC’s coverage of the Vancouver Winter Games.”

“More than ever, Olympic fans want to know instantly what is happening with their favorite sport or athlete,” said Miller. “Whether it’s breaking news and results or daily headlines and videos, NBC Olympics Alerts offers the best way for Olympics followers to stay informed on all the competition from Vancouver.”

Olympics fans can sign-up for NBC Olympics alerts by going to: http://www.NBCOlympics.com/mobile.

About NBC Olympics

NBC, America’s Olympic Network, has broadcast 11 Olympic Games, the most Olympics broadcast by any network. NBC surpassed ABC’s 10 Olympics with the 2008 Beijing Games, the most watched event in U.S. television history with 215 million viewers.

Media Contact: Dan Gould, Lyris; tel. 415-262-5959

The 2010 Vancouver Games mark the sixth of an unprecedented seven consecutive Olympic broadcasts by NBC Sports which began with the 2000 Sydney Games and continues through the 2012 London Games.

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com.

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Media Contact: Erick Mott, Community Practice Leader at Lyris; tel. 510-604-2200