Online Cosmetics Company Doubles Email Marketing Revenue with Lyris

• March 10, 2010

Paula's Choice Cosmetics Leverages Integrated Online Marketing Capabilities in Lyris HQ to Increase Customer Reach and ROI

EMERYVILLE, CA. – March 10, 2010 - Lyris, Inc. today announced that Paula's Choice Inc., a provider of cosmetics and skin care products, is using Lyris HQ to manage its online marketing campaigns. Leveraging Lyris HQ's email marketing and email deliverability capabilities, Paula's Choice has more than doubled its direct revenue, achieved click-through rates that far exceed the industry average, increased email deliverability to as high as 98 percent and enhanced customer engagement.

Paula's Choice is using Lyris HQ to send more than two million emails per month to customers around the globe, keeping them apprised of the latest skin-care education, catalog promotions, and events. Leveraging Lyris HQ's email deliverability and segmentation capabilities the company is also able to easily test email subject lines, graphics and other content to optimize email campaign effectiveness and engagement. In addition, Lyris HQ's built-in analytics provide Paula's Choice with deep, real-time insight into results across products, regions and online channels, giving a holistic view of email and online marketing ROI.

Lyris HQ has enabled Paula's Choice to:

• More than double monthly email marketing revenue;
• Increase email deliverability rates to as high as 98 percent;
• Achieve email open rates as high as 50 percent, with click-through rates averaging between 10-20 percent (email open rates are more than 27 percent higher than industry standard according to MarketingSherpa's Email Marketing Benchmark Guide 2010);
• Synchronize multiple online marketing campaigns across product divisions and geographies;
• Build, manage and monitor email opt-in lists with ease;
• Apply advanced customer segmentation for increased email message relevancy;
• Gain a holistic view of campaign results through one integrated, easy-to-use dashboard; and
• Analyze Web site content and track results with built-in analytics.

Supporting Quotes:

• "Using Lyris we have been able to effectively target our subscribers with customized and relevant content so they are more likely to open, read and respond to our messages," said Cynthia Short, senior director of marketing, Paula's Choice. "Our opt-in list and revenue continues to grow thanks to the experts at Lyris who have helped us optimize our online marketing initiatives."
• "By harnessing the power of segmentation and email deliverability Paula's Choice has increased relevancy and revenue," said Blaine Mathieu, CMO, Lyris. "This validates the ROI of integrating email marketing with key technologies, like Web analytics, and proves that understanding user preferences and pursuing a permission-based integrated online marketing strategy can dramatically impact your business."

Supporting Resources

• Lyris Perspectives
• Lyris HQ
• Lyris Customer Success

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email marketing with diverse online marketing channels to create more efficient and effective marketing organizations. The company's flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com.

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Media Contact: Dan Gould, Lyris; tel. 415-262-5959