GuideStar Enables Nonprofits to Thrive with Lyris HQ

EMERYVILLE, CA. – May 11, 2010 – Lyris, Inc., the online marketing expert, today announced that GuideStar USA, Inc., the leading source of nonprofit information, has deployed Lyris HQ to manage its online marketing campaigns. Leveraging Lyris HQ, GuideStar has completely revamped its email marketing program to better segment and engage its audience. Since launching Lyris earlier this year, the company has increased email deliverability by 12 percent.

 

GuideStar is using Lyris HQ to send nearly half a million emails per month to donors, funders, researchers, educators and professional service providers that are passionate about nonprofit information. With Lyris’ unique segmentation capabilities, GuideStar sends eight to ten tailored emails a week to a range of professionals working with and in the nonprofit industry. Additionally, with Lyris HQ’s email deliverability analytics GuideStar has been able to fine tune content and clean email lists to better reach and engage its audience.

 

·       Increase email deliverability rates by 12 percent;

·       Clean subscriber lists and reduce bounce-backs from 3.2 percent to ~0.7 percent;

·       Add social sharing to email to broaden the reach of its email campaigns;

·       Increase average email open-rates from 19 percent to 26 percent;

·       Apply advanced segmentation for increased email message relevancy;

·       Optimize its paid search program;

·       Implement trigger message campaigns to follow customers through the purchase and review cycles;

·       Gain a holistic view of campaign results through one integrated, easy-to-use dashboard; and

·       Analyze website content and track results with built-in analytics.

 

“We evaluated numerous solutions and chose Lyris HQ for its unique segmentation abilities and for the future opportunities it presented. Its all-in-one platform allows us to integrate email with other capabilities, including Web analytics, SEM and social marketing. With Lyris we have been able to better reach our customers and grow our business,” said Lauren Walinsky, Web Marketing Specialist, GuideStar.

 

“Successful online marketers, such as GuideStar, are looking for ways to maximize their marketing functions, while minimizing time and costs,” said Blaine Mathieu, CMO, Lyris. “By applying Lyris’ innovative segmentation and email deliverability capabilities GuideStar has established itself as a trusted resource for its subscribers and increased the relevance and value of its integrated online marketing program.”

Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email marketing with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com.