Connected Marketing: How It's Revolutionizing Online Marketing

• October 12, 2010

Free Webinar to Provide Actionable “Connected Marketing” Tactics to Increase Campaign Effectiveness and Boost ROI

EMERYVILLE, Calif. – October 12, 2010 — Lyris, Inc. (OTCBB:LYRI.OB), the online marketing expert, today announced their upcoming Webinar, Connected Marketing: How It's Revolutionizing Online Marketing. In the rapidly evolving world of online marketing, marketers have great opportunity but their efforts are often hampered by the siloed nature of their organizations and non-integrated, disparate technologies. Because of a lack of coordinated activities across the company, marketing campaigns are not as effective at reaching the already media-overloaded consumer. The solution? Connected Marketing.

On October 14, 2010 at 10:00 a.m. PT, David Daniels, CEO of the Relevancy Group and former VP and Principal Analyst with Forrester and Jupiter Research and Andrea Scarnecchia, author, speaker and VP Marketing at Lyris will familiarize participants with the principles of connected marketing. These principles focus on integration across channels to take advantage of emerging mediums that leverage actionable customer, subscriber or prospect data – while driving toward greater marketing efficiency and campaign optimization.

The webinar will provide actionable tactics to help you create online marketing campaigns designed to be more efficient, effective and profitable. Attendees will also learn:

• How to build and maintain opt-in lists when challenged with churn rates of up to 30 percent
• Using messaging and design to develop campaigns that will create relevancy and encourage engagement
• Ensure deliverability by understanding best practices and legal requirements

WHO: David Daniels, CEO of the Relevancy Group
WHAT: Webinar – Connected Marketing: How It's Revolutionizing Online Marketing
WHEN: Thursday, October 14, 2010 at 10:00 a.m. PT
WHERE: To register for the Webinar, click here

Webinar attendees will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using the #LyrisConnect hashtag. Following the Webinar, participants will receive a complimentary copy of the new paper from David Daniels, The Reinvention of Email Marketing and Future of Connected Marketing, which provides details on the criteria innovative email marketing professionals should use when evaluating solutions in the online marketing space.

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the integrated online marketing expert delivering the industry's first on-demand integrated marketing suite, Lyris HQ, to help marketers simplify their marketing efforts and optimize campaign ROI. Lyris HQ's sophisticated, easy-to-use suite of tools provides marketers with best-of-breed applications for managing e-mail marketing campaigns, tracking Web analytics, publishing and managing Web site content, creating landing pages, optimizing Web sites, paid search and search engine marketing and integrating social media and mobile marketing campaigns. Clients include Expedia CruiseShipCenters, The British Museum Company, Matches  and Eldorado Hotel & Casino. For more information, please visit www.lyris.com. The company is based in Emeryville, Calif.

Media Contact: Dan Gould for Lyris; 415-262-5959

###