Lyris-Sponsored Event Discusses Tools and Techniques for Interactive Marketing

• October 21, 2010

New York City Networking Breakfast Offers Insights for Connecting with Customers

Emeryville, Calif., October 21, 2010 - Lyris Inc. (OTCBB: LYRI.OB), the online marketing expert, is sponsoring a presentation of BtoB NetMarketing's Breakfast Series being held this morning at The Grand Hyatt in New York City, New York. Lyris also sponsored a previous presentation in the series, which took place earlier this month in Chicago.

Bringing Together Interactive Marketers provides corporate marketers a great venue for networking with their peers over breakfast, then learning from a panel discussion on interactive marketing tools and techniques for connecting with customers," said Lyris Marketing Programs Director Cathi Mason.

Four industry experts with experience in everything from email marketing, video and mobile marketing to social marketing and widgets will reveal what has and has not worked for them. The panel includes:

• Monte Beck, VP of Small Business Marketing, Verizon Telecom
• Beth LaPierre, Chief Listening Officer, OCMO, Eastman Kodak
• Ken B. Fredman, Global Marketing, J.P. Morgan
• Kathy Mandelstein, Director of WW Demand Programs, Events & Web, IBM

A question and answer session following the panel presentation will provide additional opportunities for attendees to share ideas and expertise.

The BtoB NetMarketing Breakfast Series is presented by BtoB Magazine, which provides its more than 45,000 subscribers with information and analysis to develop winning integrated marketing strategies for their companies.

About Lyris,Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the integrated online marketing expert delivering the industry's first on-demand integrated marketing suite, Lyris HQ, to help marketers simplify their marketing efforts and optimize campaign ROI. Lyris HQ's sophisticated, easy-to-use suite of tools provides marketers with best-of-breed applications for managing email marketing campaigns, tracking Web analytics, publishing and managing website content, creating landing pages, optimizing websites, paid search and search engine marketing, and integrating social media and mobile marketing campaigns. Clients include Expedia CruiseShipCenters, The British Museum Company, Matches and Eldorado Hotel & Casino. For more information, please visit www.lyris.com. The company is based in Emeryville, Calif.

Press Contact: Cathi Mason, Lyris; tel. 510-844-1551

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