Emeryville, Calif., November 16, 2010 - Lyris, Inc. (OTCBB: LYRI.OB), the online marketing expert, held two successful marketing conferences in recent weeks focused on the future of online and email marketing. The one-day conferences addressed the constant and exponential growth of digital mediums and marketing tools and the rapid rise of social media, real-time data sources, sophisticated Web analytics, mobile and more - and how marketers can leverage it all to stay ahead of the competition and propel their marketing forward.
Lyris FutureVision Los Angeles was held November 9 and followed FutureVision Chicago, which was held on September 16. More than 150 people attended each event, representing over 25 industries and a wide variety of marketing disciplines - from email marketing and website optimization to business intelligence and new media.
The FutureVision agenda featured marketing leaders sharing case studies and success stories and also included best practices sessions devoted to building email opt-in lists, using website visitor behavior to improve open rates and bringing deliverability services in-line with the demands of today's marketplace. David Daniels, CEO of the Relevancy Group and former principal analyst with Forrester Research, provided the keynote address, "The Future of Connected Marketing: Imperative Tactics to Advancing Relevance." The agenda was capped with an interactive panel Q & A on using social media to improve email marketing results.
"The terrain of online and email marketing is constantly shifting and evolving, and the most successful marketers are those who not only stay abreast of these shifts but lead the market in driving innovation and change," said Wolfgang Massberg, Lyris CEO. "By bringing together expert speakers and 'in-the-trenches' marketers to share how they're using new tools and methods to create success, we're able to help attendees see the future and drive their businesses forward as we head into 2011 - whatever their industry, resources or company size."
Lyris, Inc. (OTCBB:LYRI.OB) is the integrated online marketing expert delivering the industry's first on-demand integrated marketing suite, Lyris HQ, to help marketers simplify their marketing efforts and optimize campaign ROI. Lyris HQ's sophisticated, easy-to-use suite of tools provides marketers with best-of-breed applications for managing email marketing campaigns, tracking Web analytics, publishing and managing website content, creating landing pages, optimizing websites, paid search and search engine marketing, and integrating social media and mobile marketing campaigns. Clients include Expedia CruiseShipCenters, The British Museum Company, Matches and Eldorado Hotel & Casino. For more information, please visit www.lyris.com. The company is based in Emeryville, Calif.
Press Contact: Cathi Mason, Lyris; 510-844-1551
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