Lyris to Share Expertise on Integrating Social and Mobile Channels into Email Marketing Campaigns
Lyris to Share Expertise on Integrating Social and Mobile Channels into Email Marketing Campaigns
Email Marketing Webinar to Provide Insight on Managing a Cross-Channel Voice to Achieve ‘Surround Sound’ Marketing
EMERYVILLE, Calif. — May 9, 2011 — Lyris, Inc. (OTCBB:LYRI.OB), the online marketing expert, today announced its upcoming Webinar, “Email + Social + Mobile: Building Surround Sound Marketing.” Marketers are challenged by the number of available channels and how to utilize the advantages each bring to marketing campaigns. Understanding how to integrate channels, such as mobile and social, into an email marketing campaigns allows marketers to connect with customers and impact results.
This Webinar will teach email marketers how to:
- Apply real-time trends and opportunities within email, social and mobile
- Use techniques for measuring social media success
- Achieve “surround sound” across all three mediums
- Put into action six real-world customer case study examples
On May 10, 2011 at 11:00 a.m. PT, marketing experts from Lyris will discuss proven case studies on how to manage email marketing campaigns across multiple channels to maximize reach and drive ROI.
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WHO: |
Lyris Inc., SVP of Marketing, Tina Stewart Lyris Inc., Director of Sales, Michele Doyle |
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WHAT: |
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Webinar – Email + Social + Mobile: Building Surround Sound Marketing |
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WHEN: |
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Tuesday, May 10, 2011 at 11:00 a.m. PT |
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WHERE: |
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To register for the Webinar, click here |
Webinar attendees will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using the #LyrisWebinar hashtag.
About Lyris, Inc.
Lyris, Inc. is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through its on-demand integrated marketing suite, Lyris HQ, and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize their online and mobile marketing initiatives.
Follow us on Twitter: @lyris
Connect on Facebook or YouTube
Check out the Lyris Blog
Lyris Media Relations
Jennifer Cook
(510) 844-1590
This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
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