Upcoming Lyris Webinar: Driving ROI for the Business-to-Business Marketer

Home>Company>Press Releases>2011 Archive>Upcoming Lyris Webinar: Driving ROI for the Business-to-Business Marketer

Upcoming Lyris Webinar: Driving ROI for the Business-to-Business Marketer

BtoB Magazine Webinar to Provide Insights on Strategies and Techniques for Business-to-Business Email Marketing Campaigns

EMERYVILLE, Calif. — May 19, 2011 — Lyris, Inc. (OTCBB:LYRI.OB), the online marketing expert, is participating in the upcoming Webinar, “The BtoB Email Marketing Report: Trends and Tactics to Drive ROI,” presented by BtoB Magazine. With 78 percent of business-to-business marketers planning to increase their online budgets in 2011, and one third of them saying that that more than 50 percent of their budget will be spent on online marketing tactics, this Webinar will help participants learn more about maximizing that investment.

Email marketing experts Per Caroe and Rose Bentley from Lyris will discuss the unique challenges associated with business-to-business email marketing, including delivering targeted, relevant content, ensuring strong in-box deliverability and measuring email marketing ROI. The hour-long Webinar will be moderated by BtoB Magazine Executive Editor, Kate Maddox, and include in-depth discussion on the following questions:

What are the biggest challenges facing B2B marketers?
What makes email content relevant to the B2B audience?
How do you leverage email to drive lead generation?
What email tactics are best for lead nurturing and retention?
What social and mobile tactics are most relevant to a B2B marketing program?
How do you calculate your email marketing ROI?

WHEN: Tuesday, May 24, 2011 at 11:00 a.m. PT/2:00 p.m. ET

REGISTRATION: The BtoB Email Marketing Report: Trends and Tactics to Drive ROI

Webinar participants will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using the #LyrisWebinar hash tag.

About Lyris, Inc.

Lyris, Inc. is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through its on-demand integrated marketing suite, Lyris HQ, and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize their online and mobile marketing initiatives.

Lyris Media Relations

Jennifer Cook
(510) 844-1590
jcook@lyris.com