EMERYVILLE, Calif. — May 19, 2011 — Lyris, Inc. (OTCBB:LYRI.OB), the online marketing expert, is participating in the upcoming Webinar, “The BtoB Email Marketing Report: Trends and Tactics to Drive ROI,” presented by BtoB Magazine. With 78 percent of business-to-business marketers planning to increase their online budgets in 2011, and one third of them saying that that more than 50 percent of their budget will be spent on online marketing tactics, this Webinar will help participants learn more about maximizing that investment.
Email marketing experts Per Caroe and Rose Bentley from Lyris will discuss the unique challenges associated with business-to-business email marketing, including delivering targeted, relevant content, ensuring strong in-box deliverability and measuring email marketing ROI. The hour-long Webinar will be moderated by BtoB Magazine Executive Editor, Kate Maddox, and include in-depth discussion on the following questions:
WHEN: Tuesday, May 24, 2011 at 11:00 a.m. PT/2:00 p.m. ET
Webinar participants will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using the #LyrisWebinar hash tag.
Lyris, Inc. is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through its on-demand integrated marketing suite, Lyris HQ, and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize their online and mobile marketing initiatives.
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