Upcoming Lyris Webinar: Social + Mobile + Email: Building Surround Sound Marketing

Upcoming Lyris Webinar: Social + Mobile + Email: Building Surround Sound Marketing

Helping Marketers Get The Most out of Email, Social and Mobile Convergence

EMERYVILLE, Calif. — June 3, 2011 — Lyris, Inc. (OTCBB:LYRI.OB), the online marketing expert, is presenting the upcoming Webinar, “Social + Mobile + Email:  Building Surround Sound Marketing,” hosted by the American Marketing Association (AMA) Webcasts. With one in every eight people on Facebook and nine out of ten people with a mobile phone, communicating with customers via social and mobile channels is critical to reaching the right audience where they live and play. 

Online marketing experts Pam Haas and Jennifer Cook from Lyris will discuss email, social and mobile convergence and share six real world case-study examples that demonstrate how to manage cross-channel voice to achieve “surround sound” marketing. The Webinar will be moderated by Alli Libb of the American Marketing Association and participants will come away with more knowledge about:

• Applying real-time trends and opportunities within email, social and mobile
• Using the latest techniques to measure social media success
• Achieving “surround sound” across all three mediums

WHEN: Tuesday, June 7, 2011, 10:00 a.m. PT/1:00 p.m. ET
REGISTRATION: Social + Mobile + Email:  Building Surround Sound Marketing

Webinar participants will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using the #LyrisWebinar hash tag.

About Lyris, Inc.

Lyris, Inc. is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through its on-demand integrated marketing suite, Lyris HQ, and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize their online and mobile marketing initiatives.

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