Lyris Celebrates First Anniversary in Latin America

Lyris Celebrates First Anniversary in Latin America

Online Marketing Expert Achieves Rapid Growth and Exceeds Expectations Since Entering the Market in 2010

Emeryville, Calif. and Buenos Aires, June 7, 2011 – Lyris, Inc. (OTCBB: LYRI.OB),  the online marketing expert, is celebrating one year since entering the Latin American market with the announcement that the company has experienced significant growth and will continue to expand operations across the region.

In recent years, Latin America has seen tremendous growth in the number of active internet users throughout the region. As companies ranging in size from small and medium businesses to large enterprises seek ways to reach their customers, optimize marketing resources and measure results, organizations are investing more than ever in online marketing tools. Lyris technology makes it possible for marketing professionals at these organizations to develop and execute strategic online marketing campaigns to deliver a return on this investment and achieve business results.

"We continue to realize strong customer demand for email marketing solutions and services worldwide. Building off of last year's market growth in Latin America makes today's announcement even more significant for Lyris. Latin America broadens our overall global presence, where we will continue to expand strategically to new territories in the near term. We now have a very competitive footprint in the region to support service and growth requirements for our customers," said Wolf Maasberg, chief executive officer at Lyris.

According to Pablo Gersberg, general manager for Lyris, Brazil, the email marketing industry has experienced major changes in the last year.  “Increasingly, Latin American companies are realizing the value of online marketing and partnering with technology leaders like Lyris to help them integrate traditional email, online and social channels,” said Gersberg.

Customers in Latin America include Greenpeace in Argentina, Rede Eletrosom in Brazil, Casa Editorial El Tiempo in Colombia, Diners Club in Ecuador and Royal Resorts in México. The company has hired new staff and continues to expand to support its growing presence throughout the region.

Lyris tools, which include Lyris HQ and Lyris List Manager, enable more integrated campaigns, providing world-class products and services with support and training in Spanish and Portuguese. Lyris HQ is a high-performance hosted email marketing platform that integrates social, mobile, search and analytics to deliver the tools that marketers can use to execute successful campaigns. Lyris ListManager is the company’s on-premise solution for organizations that prefer to manage campaigns behind the firewall. All services can be integrated with any database or CRM via the Salesforce.com API and through the application available on the App Exchange. Lyris works across industries and with advertising or marketing agencies that can use its specialized platforms to optimize services and achieve better results.

“Lyris allows companies to connect directly with their customers through online channels, helping marketing professionals create fully integrated campaigns that drive business for their organizations," said Fernando Skrobacki, general manager, Lyris Latin America. 

Throughout 2011, Lyris Latin America will continue to focus on deepening its market presence by expanding into new business sectors and continuing to provide added value to companies and agencies. In the second half of this year, the company is participating in seven e-Commerce Day events taking place in major business and financial centers throughout Latin America. The 2011 eCommerce Day events are considered the most important forums to discuss online marketing trends and Internet businesses. Lyris sponsored the first event in Santiago, Chile on May 25, and will sponsor the remaining eCommerce Day events taking place from June through November in the following locations: Guayaquil, Ecuador (June 22); Lima, Peru (July 19); Bogotá; Colombia (August 24), Buenos Aires, Argentina (September – date to be determined); Sao Paulo, Brazil (October 25 – 26); and Mexico (November 15). 

About Lyris

Lyris, Inc. is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through its on-demand integrated marketing suite, Lyris HQ, and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize their online and mobile marketing initiatives. http://www.lyris.com

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