Next Generation Email: Social + Mobile + Email = Personal and Profitable Experiences

Next Generation Email: Social + Mobile + Email = Personal and Profitable Experiences

Upcoming Lyris Webcast to Help Marketers Get The Most out of Email, Social and Mobile Convergence

LONDON — June 10, 2011 — Lyris, Inc. (OTCBB:LYRI.OB), the online marketing expert, is presenting the upcoming Webcast, “Next Generation Email: Social + Mobile + Email = Personal + Profitable Experiences” hosted by Brand Republic Webcasts. With one in every eight people on Facebook and nine out of ten people with a mobile phone, communicating with customers via social and mobile channels is critical to reaching the right audience where they live and play. 

Lyris online marketing experts Michael Weston, general manager and senior vice president, EMEA; and Ian Scarr, sales director, EMEA, will share techniques to fully leverage the integrated potential of social media, email and mobile to grow revenues. Attendees will learn more about:

• How social media and email can work together to grow mailing lists and facilitate meaningful targeting.
• How to capitalise on the full potential of platforms - from blackberries to iPhones - to ensure emails always look good and maximise engagement.

WHEN: Tuesday, June 14, 2011 - 3:00 p.m. BST

REGISTRATION: Next Generation Email: Social + Mobile + Email = Personal + Profitable Experiences

About Lyris, Inc.

Lyris, Inc. is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through its on-demand integrated marketing suite, Lyris HQ, and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize their online and mobile marketing initiatives. http://www.lyris.com/uk

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