Industry Experts and Marketers Join Forces to Share Knowledge On Enhancing Digital Programmes

Industry Experts and Marketers Join Forces to Share Knowledge On Enhancing Digital Programmes

Lyris is pleased to announce the line up at its annual “Smart Perspectives” event, being held at London’s King’s Place on the morning of Thursday 23rd June.

The event will feature a keynote speech by Michael Nutley, noted digital commentator and former New Media Age editor-in-chief. Michael will be sharing his own smart perspective on where digital media goes next – from a marketing, a technology and a personal point of view.

Michael’s speech will be followed by discussions and learnings amongst 200 marketers and industry experts on enhancing digital programmes.

At this year’s event, attendees will:

• Learn best practices through customer-led case study presentations
• Enhance industry and product knowledge
• Network with peers and industry leaders
• Gain new insights and ideas from Lyris team members at the ‘Tables of Learning’
• Find out more about products and services from Lyris executives

» Learn more: Smart Perspective Conference Agenda (pdf)

If you are interested in attending this limited, invitation-only event, please RSVP by June 15th

EVENT DETAILS:

Who should attend? Anyone interested in the evolution of digital marketing

Speakers: 

Michael Nutley, former NMA editor

Charles Nicholls: Leading industry expert on ecommerce, web analytics, social media marketing, and online buyer behaviour.. He has authored two books: 'Lessons Learned From The Top 10 Converting Websites' and 'In Search of Insight.' Charles is a market analyst, blogger, commentator and regular contributor to ecommerce and analytics publications including Practical eCommerce, CustomerThink and BusinessWeek.

Topic: The Science of Conversion

What does it take to get customers to convert? Based on analysis of 65,000 conversions and abandons this presentation explores what we can learn about website conversions, and online buyer behavior. Using examples to illustrate, this presentation suggests simple techniques to drive increased conversion rates.

Date: Thursday 23rd June, 2011

Time: 9:30 am start (Registration from 9:30 am, presentations start at 10am; post-event networking from 5pm)

Location:  Kings Place, 90 York Way, London, N1 9AG

Venue Map: (map)

Lyris: www.lyris.com